Ather Energy Limited is launching eight regional languages on their Rizta dashboard for their family scooters. Ather Energy Limited now allows customers to use their preferred language from eight options on their scooter dashboard all across India. Ather Energy kicks off language options with Hindi screens before introducing other languages later in 2020. &nbsp;
The Internet in India 2024 study from IAMAI and Kantar shows that 98% of internet users depend on content in familiar local languages. Ather Energy designed the dashboard to show options in multiple languages because they understand regional inclusivity is important. &nbsp;
Also Read | <a href="https://www.wionews.com/autonews/ather-energy-files-for-ipo-757182">Ather Energy files for IPO</a>
Ather Energy Chief Business Officer Ravneet Singh Phokela declared that the brand develops innovative products to serve its customers. Since our start we designed our products to meet the needs of Indian customers. Our company is taking Indian linguistic diversity into account by creating a dashboard option to customise your scooter in the language you prefer according to Mr. Singh Phokela. &nbsp;
The AtherStack software platform will receive this feature through an automatic internet update. Owners of Rizta Z both old and new will receive the software update. AtherStack adds FallSafe and AutoHold as well as additional convenience features including live location sharing, WhatsApp notifications, Ping My Scooter, Alexa integration that make everyday scooter usage easier. &nbsp;
The Rizta scooter debuted in April 2024 to provide a comfortable and functional riding experience worldwide. The scooter includes a flat floorboard design plus a roomy seat, reverse gear, disc brake technology, traction control mechanisms, and a total storage space of up to 56 liters. Alexa Skills lets users operate their scooter through voice commands while the device shows real-time updates on the dashboard display. &nbsp;
In addition, Ather has diversified its offerings with products like Halo, a smart helmet equipped with ChitChat communication, premium audio, noise-filtering microphones, and Auto WearDetect sensors for seamless connectivity. &nbsp;
With this latest innovation, Ather Energy continues to blend cutting-edge technology with user-centric solutions tailored for Indian riders.

Autonews | Ather has diversified its offerings with products like Halo, a smart helmet equipped with ChitChat communication, premium audio, and Auto WearDetect sensors.


Ather Energy Limited is launching eight regional languages on their Rizta dashboard for their family scooters. Ather Energy Limited now allows customers to use their preferred language from eight options on their scooter dashboard all across India. Ather Energy kicks off language options with Hindi screens before introducing other languages later in 2020. The Internet in India 2024 study from IAMAI and Kantar shows that 98% of internet users depend on content in familiar local languages. Ather Energy designed the dashboard to show options in multiple languages because they understand regional inclusivity is important. Also Read | Ather Energy files for IPO Ather Energy Chief Business Officer Ravneet Singh Phokela declared that the brand develops innovative products to serve its customers. Since our start we designed our products to meet the needs of Indian customers. Our company is taking Indian linguistic diversity into account by creating a dashboard option to customise your scooter in the language you prefer according to Mr. Singh Phokela. The AtherStack software platform will receive this feature through an automatic internet update. Owners of Rizta Z both old and new will receive the software update. AtherStack adds FallSafe and AutoHold as well as additional convenience features including live location sharing, WhatsApp notifications, Ping My Scooter, Alexa integration that make everyday scooter usage easier. The Rizta scooter debuted in April 2024 to provide a comfortable and functional riding experience worldwide. The scooter includes a flat floorboard design plus a roomy seat, reverse gear, disc brake technology, traction control mechanisms, and a total storage space of up to 56 liters. Alexa Skills lets users operate their scooter through voice commands while the device shows real-time updates on the dashboard display. In addition, Ather has diversified its offerings with products like Halo, a smart helmet equipped with ChitChat communication, premium audio, noise-filtering microphones, and Auto WearDetect sensors for seamless connectivity. With this latest innovation, Ather Energy continues to blend cutting-edge technology with user-centric solutions tailored for Indian riders.

Ather Energy introduces multi-language dashboard to enhance accessibility

In a significant move towards strengthening India's electric vehicle (EV) ecosystem, Ather Energy has signed a Memorandum of Understanding (MoU) with Amara Raja Advanced Cell Technologies (ARACT). This partnership aims to develop and supply advanced lithium-ion cells, crucial components in the burgeoning electric two-wheeler market.

Ather Energy's Drive for Domestic Innovation&nbsp;&nbsp;&nbsp; 

Ather Energy, a prominent player in India's electric two-wheeler segment, has consistently prioritised domestic manufacturing. With this new collaboration, Ather plans to enhance its focus on developing homegrown cell technology. Tarun Mehta, Co-founder &amp; CEO of Ather Energy, stated, “Our focus has always been on designing and building products from scratch in India, with most of our components, aside from cells, sourced domestically. Now, we're taking a significant step forward by promoting homegrown cell technology. This will help us optimise costs and enable us to source lithium-ion cells tailored to Ather's specific requirements, further enhancing our ability to innovate and scale efficiently. Our aim is to help the domestic industry grow significantly to support India’s energy demand now and in the coming future.”

Ather currently operates two manufacturing facilities in Hosur, Tamil Nadu, with one dedicated to battery production and the other to vehicle assembly. The company has recently announced plans to open a third facility in Maharashtra, allowing Ather to better serve various markets across India.

Amara Raja's Commitment to E-Mobility

Amara Raja Advanced Cell Technologies, a subsidiary of Amara Raja Energy &amp; Mobility, is poised to play a pivotal role in this partnership. The company is focused on developing Nickel Manganese Cobalt (NMC) and Lithium Iron Phosphate (LFP) lithium-ion cells, which are vital for enhancing the performance and efficiency of electric vehicles.

Vikramaditya Gourineni, Executive Director at Amara Raja Energy &amp; Mobility Ltd, expressed his enthusiasm for the collaboration: “We immensely respect Ather’s contribution to electrifying mobility in India and their unique approach to overall ecosystem development for sustainable personal mobility solutions. At Amara Raja, we have significantly progressed in our efforts to build world-class facilities to manufacture cells and battery packs customised for Indian conditions. Our recent collaboration with Gotion-InoBat will accelerate our efforts towards the same. We are proud to partner with Ather and together we will focus on building market-relevant solutions in India’s journey towards indigenisation of Electric Vehicle technologies.”

Amara Raja has announced a substantial investment of INR 9,500 crores to establish a 16 GWh capacity gigafactory in Telangana. This facility will focus on producing lithium-ion and other advanced chemistry cells to meet India's growing demand for e-mobility solutions. Additionally, the company is setting up an advanced research and innovation centre, 'ePositive Energy Labs,' in Hyderabad to boost India's R&amp;D capabilities in energy storage technologies.

Strategic Importance of the Partnership

This partnership between Ather Energy and Amara Raja marks a significant step forward in India's efforts to build a robust EV ecosystem. By focusing on indigenous production of lithium-ion cells, both companies aim to reduce dependency on imports and create a sustainable supply chain for EV components. This move aligns with the Indian government's push for self-reliance in technology and manufacturing under the 'Make in India' initiative.

The collaboration is expected to drive innovation in the design and manufacture of electric vehicles, making them more accessible and affordable for Indian consumers. By developing customised solutions for the Indian market, Ather and Amara Raja aim to address the unique challenges posed by local conditions, such as high temperatures and varied terrain.

Enhancing India’s EV Landscape

Ather Energy has already made significant strides in the electric two-wheeler market with its innovative scooters and in-house designed battery packs. The company's commitment to expanding its manufacturing capabilities and developing new technologies demonstrates its dedication to advancing India's EV landscape.

Amara Raja, with its vast experience in energy storage solutions, is well-positioned to contribute to this effort. The company's focus on R&amp;D and manufacturing capacity expansion underscores its ambition to become a leader in India's e-mobility and energy storage markets.

Future Prospects and Industry Impact

The Ather-Amara Raja partnership is poised to have a lasting impact on the Indian EV industry. By developing advanced cell technology domestically, the collaboration is expected to enhance the performance, safety, and affordability of electric vehicles, encouraging wider adoption among consumers.

As the demand for electric mobility continues to rise, this partnership highlights the importance of localised production and innovation in meeting India's energy needs. With strategic investments and a shared vision for the future, Ather Energy and Amara Raja are set to play a crucial role in shaping the country's transition to sustainable transportation solutions.

In a significant move towards strengthening India's electric vehicle (EV) ecosystem, Ather Energy has signed a Memorandum of Understanding (MoU) with Amara Raja Advanced Cell Technologies (ARACT).

In a significant move towards strengthening India's electric vehicle (EV) ecosystem, Ather Energy has signed a Memorandum of Understanding (MoU) with Amara Raja Advanced Cell Technologies (ARACT). This partnership aims to develop and supply advanced lithium-ion cells, crucial components in the burgeoning electric two-wheeler market. Ather Energy's Drive for Domestic Innovation Ather Energy, a prominent player in India's electric two-wheeler segment, has consistently prioritised domestic manufacturing. With this new collaboration, Ather plans to enhance its focus on developing homegrown cell technology. Tarun Mehta, Co-founder & CEO of Ather Energy, stated, “Our focus has always been on designing and building products from scratch in India, with most of our components, aside from cells, sourced domestically. Now, we're taking a significant step forward by promoting homegrown cell technology. This will help us optimise costs and enable us to source lithium-ion cells tailored to Ather's specific requirements, further enhancing our ability to innovate and scale efficiently. Our aim is to help the domestic industry grow significantly to support India’s energy demand now and in the coming future.” Ather currently operates two manufacturing facilities in Hosur, Tamil Nadu, with one dedicated to battery production and the other to vehicle assembly. The company has recently announced plans to open a third facility in Maharashtra, allowing Ather to better serve various markets across India. Amara Raja's Commitment to E-Mobility Amara Raja Advanced Cell Technologies, a subsidiary of Amara Raja Energy & Mobility, is poised to play a pivotal role in this partnership. The company is focused on developing Nickel Manganese Cobalt (NMC) and Lithium Iron Phosphate (LFP) lithium-ion cells, which are vital for enhancing the performance and efficiency of electric vehicles. Vikramaditya Gourineni, Executive Director at Amara Raja Energy & Mobility Ltd, expressed his enthusiasm for the collaboration: “We immensely respect Ather’s contribution to electrifying mobility in India and their unique approach to overall ecosystem development for sustainable personal mobility solutions. At Amara Raja, we have significantly progressed in our efforts to build world-class facilities to manufacture cells and battery packs customised for Indian conditions. Our recent collaboration with Gotion-InoBat will accelerate our efforts towards the same. We are proud to partner with Ather and together we will focus on building market-relevant solutions in India’s journey towards indigenisation of Electric Vehicle technologies.” Amara Raja has announced a substantial investment of INR 9,500 crores to establish a 16 GWh capacity gigafactory in Telangana. This facility will focus on producing lithium-ion and other advanced chemistry cells to meet India's growing demand for e-mobility solutions. Additionally, the company is setting up an advanced research and innovation centre, 'ePositive Energy Labs,' in Hyderabad to boost India's R&D capabilities in energy storage technologies. Strategic Importance of the Partnership This partnership between Ather Energy and Amara Raja marks a significant step forward in India's efforts to build a robust EV ecosystem. By focusing on indigenous production of lithium-ion cells, both companies aim to reduce dependency on imports and create a sustainable supply chain for EV components. This move aligns with the Indian government's push for self-reliance in technology and manufacturing under the 'Make in India' initiative. The collaboration is expected to drive innovation in the design and manufacture of electric vehicles, making them more accessible and affordable for Indian consumers. By developing customised solutions for the Indian market, Ather and Amara Raja aim to address the unique challenges posed by local conditions, such as high temperatures and varied terrain. Enhancing India’s EV Landscape Ather Energy has already made significant strides in the electric two-wheeler market with its innovative scooters and in-house designed battery packs. The company's commitment to expanding its manufacturing capabilities and developing new technologies demonstrates its dedication to advancing India's EV landscape. Amara Raja, with its vast experience in energy storage solutions, is well-positioned to contribute to this effort. The company's focus on R&D and manufacturing capacity expansion underscores its ambition to become a leader in India's e-mobility and energy storage markets. Future Prospects and Industry Impact The Ather-Amara Raja partnership is poised to have a lasting impact on the Indian EV industry. By developing advanced cell technology domestically, the collaboration is expected to enhance the performance, safety, and affordability of electric vehicles, encouraging wider adoption among consumers. As the demand for electric mobility continues to rise, this partnership highlights the importance of localised production and innovation in meeting India's energy needs. With strategic investments and a shared vision for the future, Ather Energy and Amara Raja are set to play a crucial role in shaping the country's transition to sustainable transportation solutions.

Ather Energy partners with Amara Raja to boost indigenous EV technology

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