
The Environment and Forest ministry today roped in the National Geographic group to raise awareness over the single-use plastic and its harmful effects on the environment.
As part of the partnership, Environment minister Harsh Vardhan unveiled the first ever plastic free edition of the magazine, said a statement from the prominent environment based channel and magazine.
"National Geographic and the Ministry of Environment joined forces to support each other's initiatives aimed at addressing the perils of single-use plastic," it said.
In a country where more than 40 per cent of plastic waste remains uncollected, it is critical to understand just how severe the continued use of single-use plastic could become for the sustainability of the ecosystem," said Swati Mohan, Business Head, National Geographic and Fox Networks Group India.