'Squid Game' mania has shoppers snapping up Vans' white slip-on shoes

Reuters
New Delhi, India Published: Oct 23, 2021, 10:32 AM(IST)

Still from 'Squid Game' Photograph:( Twitter )

Story highlights

The 'Made in Korea' green tracksuits and pink boiler suits worn by characters in the show have proven a pre-Halloween bright spot for the South Korean garment industry.

White slip-on shoes are becoming a hot commodity thanks to the wildly popular South Korean survival drama 'Squid Game', with sneaker maker VF Corp reporting a small increase in demand for its Vans brand.

The series, which became a global sensation and the No.1 program on Netflix, shows hundreds of cash-strapped players competing in hyperviolent games, sporting shoes resembling Vans' all-white slip-ons.

In pics: From 'Squid Game' jumpsuits to Kim Kardashian: Pop culture/meme-inspired Halloween costumes

"We saw a nice spike -- well, I`d call it a small spike, but I'll promise this is not a damned annual event," VF Chief Financial Officer Matt Puckett said on Friday, adding the apparel maker would use this moment to build on Vans` connection to pop culture.

VF Corp missed Wall Street estimates for quarterly revenue and profit on Friday due to global supply chain disruptions and production shortfalls in Vietnam.

Also read: Squid Game-boosted Netflix pulls in subscribers

The 'Made in Korea' green tracksuits and pink boiler suits worn by characters in the show have proven a pre-Halloween bright spot for the South Korean garment industry struggling during the health crisis.

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