Sayani Gupta, Shriya Pilgaonkar appointed as goodwill ambassadors for India's ALT EFF

All Living Things Environmental Film Festival (ALT EFF), India's largest platform dedicated to environmental cinema, has announced the appointment of Indianactors Sayani Gupta and Shriya Pilgaonkar as its goodwill ambassadors.

Known for theirstellar performances in the film industry and being a force to reckon with in the space of OTT shows, they have not only captivated audiences with theiracting prowess but have also emerged as vocal advocates for various social and environmental issues. As a versatile artist with a distinctive voice, Shriya's involvement with ALT EFF is expected to further amplify the festival's mission of fostering environmental consciousness through the art of cinema. Sayani Gupta, known for her exceptional talent and unique voice, has been a vocal supporter of causes close to her heart. ALT EFF recognises her as an influential public personality who can amplify the festival's message to a broader audience. Sayani's ability to engage with social issues through her work and public presence aligns seamlessly with ALT EFF's goal of using film as a tool for positive change.

Shriya’s advocacy for the environment is not just confined to words but has found expression in her creative work. Shriya co-produced and co-directed the poignant short film, Panchgavya,which delves into the profound impact of the environment on stray, grazing cows. The film is a testament to Shriya's passion for environmental issues and her dedication to utilizing her craft for positive change.

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In their role as Goodwill Ambassadors, they will lend their voice and influence to promote the festival's objectives, encouraging a wider audience to engage with the vital environmental narratives presented through cinema. ALT EFF aims to leverage the universal language of film to inspire, educate, and mobilize individuals towards sustainable practices and a heightened sense of environmental responsibility.

Commenting on her association with ALT EFF, Shriya expressed her enthusiasm,"I am honored to be a part of ALT EFF as a Goodwill Ambassador. Cinema has the power to transcend boundaries and connect with people on a deep emotional level. Through the medium of film, we can bring attention to the urgent environmental issues we face today and inspire positive action. I am excited to contribute to this important cause and look forward to the impact we can create together."

Sayani Gupta added, "I am thrilled to be associated with ALT EFF as its Goodwill Ambassador. Environmental issues are at the forefront of global concerns, and cinema has the power to create meaningful conversations and inspire action. I look forward to leveraging this platform to contribute towards raising awareness and fostering a sense of responsibility towards our environment."