<p>The evolution of men&rsquo;s fashion in India is a layered story, intricately woven with threads of cultural legacy and contemporary aspirations. Deeply rooted in tradition yet always adapting, it represents a seamless blend of the past and present, embodying the ethos of today&rsquo;s man&mdash;one who honours his heritage while embracing the possibilities of a modern world.</p>
<p>Among the most iconic garments that exemplify this duality are the bandhgala and the Nehru jacket. For years, these designs remained quintessentially Indian, appreciated within the country but rarely seen on the global stage. The bandhgala, once the attire of choice for royalty and special ceremonies, was largely viewed as formalwear rooted in its cultural context. Similarly, the Nehru jacket, distinguished by its elegant collar, was often relegated to the realm of traditional events or diplomatic occasions.</p>
<p>More than two decades ago, it became clear that there was a gap in the market&mdash;a growing international curiosity about India&rsquo;s sartorial heritage but a lack of accessible, modern interpretations of these garments.&nbsp;</p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/p/DFSdU93MFXX/?utm_source=ig_embed&amp;utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="noopener">A post shared by Raghavendra Rathore Jodhpur (@raghavendra.rathore)</a></p>
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<h2><strong>Reimagining iconic Indian designs with global appeal in apparel</strong></h2>
<p>This presented a unique opportunity to reimagine these iconic designs with global appeal. Taking inspiration from India&rsquo;s rich craftsmanship and the storied heritage of regions like Jodhpur, a vision emerged: to refine the bandhgala and showcase it as a versatile, sophisticated staple that transcended cultural boundaries. The bandhgala, with its structured silhouette and minimalist sophistication, now fits effortlessly into celebratory and professional contexts alike.&nbsp;</p>
<p>Also read: <a class="gh-archive-page-post-title-link" href="https://www.wionews.com/entertainment/rekha-fication-of-dp-says-fans-about-deepika-padukones-look-at-sabyasachis-25-year-runway-show-8654982" aria-label="'Rekha-fication of DP', say fans about Deepika Padukone at Sabyasachi's 25-year runway show">'Rekha-fication of DP', say fans about Deepika Padukone at Sabyasachi's 25-year runway show</a></p>
<p>Meanwhile, the Nehru jacket, with its iconic collar detail, popularised by Jawaharlal Nehru on a global stage, has evolved into a mark of leadership and understated luxury, embraced by a discerning global audience. Together, these garments have become ambassadors of Indian menswear, standing as proof of how tradition and modernity can merge to create something truly timeless.</p>
<p>Today, fashion has moved beyond being just functional. For the modern man, every choice he makes speaks to his values, his identity, and his personal story. This shift has led to a renewed appreciation for bespoke and tailored clothing&mdash;designs that carry meaning, individuality, and authenticity. The resurgence of these reimagined Indian silhouettes reflects a generation&rsquo;s desire to connect with their roots while embracing contemporary relevance.</p>
<blockquote class="instagram-media publive-iframes-block publive-Instagram-block" contenteditable="false" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DBBlm_1t5yG/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; min-width: 326px; padding: 0; width: calc(100% - 2px);" width="600" height="400" id="PL_blockquote_block-m6etmz3k-iup3jicy-y7ernd8i">
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<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div>
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</a>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/p/DBBlm_1t5yG/?utm_source=ig_embed&amp;utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="noopener">A post shared by Raghavendra Rathore Jodhpur (@raghavendra.rathore)</a></p>
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</blockquote>
<h2><strong>Indian menswear has the ability to balance opposites</strong></h2>
<p>What sets Indian menswear apart is its ability to balance opposites: to honour tradition while innovating for the future, to cater to global tastes while staying rooted in its identity. This unique synthesis allows these garments to thrive in a world increasingly defined by homogenisation, offering something distinctive and profound.</p>
<p>Also read: <a class="gh-archive-page-post-title-link" href="https://www.wionews.com/entertainment/lifestyle/dastaan-e-kathak-the-story-of-a-storyteller-returns-for-its-third-edition-this-february-8655387" aria-label="Dastaan-e-Kathak: The Story of a Storyteller returns for its third edition this February">Dastaan-e-Kathak: The Story of a Storyteller returns for its third edition this February</a></p>
<p>Ultimately, the journey of Indian menswear is about more than fashion. It is a story of resilience, creativity, and the enduring power of cultural identity. These garments&mdash;crafted with care, steeped in history, and designed for modern lives&mdash;carry narratives that go beyond fabric and thread.&nbsp;</p>

Lifestyle Opinion Fashion designer Raghavendra Rathore speaks about the evolution of men’s fashion in India-- honouring Indian tradition while innovating for the future.

The evolution of men’s fashion in India is a layered story, intricately woven with threads of cultural legacy and contemporary aspirations. Deeply rooted in tradition yet always adapting, it represents a seamless blend of the past and present, embodying the ethos of today’s man—one who honours his heritage while embracing the possibilities of a modern world. Among the most iconic garments that exemplify this duality are the bandhgala and the Nehru jacket. For years, these designs remained quintessentially Indian, appreciated within the country but rarely seen on the global stage. The bandhgala, once the attire of choice for royalty and special ceremonies, was largely viewed as formalwear rooted in its cultural context. Similarly, the Nehru jacket, distinguished by its elegant collar, was often relegated to the realm of traditional events or diplomatic occasions. More than two decades ago, it became clear that there was a gap in the market—a growing international curiosity about India’s sartorial heritage but a lack of accessible, modern interpretations of these garments. View this post on Instagram A post shared by Raghavendra Rathore Jodhpur (@raghavendra.rathore) Reimagining iconic Indian designs with global appeal in apparel This presented a unique opportunity to reimagine these iconic designs with global appeal. Taking inspiration from India’s rich craftsmanship and the storied heritage of regions like Jodhpur, a vision emerged: to refine the bandhgala and showcase it as a versatile, sophisticated staple that transcended cultural boundaries. The bandhgala, with its structured silhouette and minimalist sophistication, now fits effortlessly into celebratory and professional contexts alike. Also read: 'Rekha-fication of DP', say fans about Deepika Padukone at Sabyasachi's 25-year runway show Meanwhile, the Nehru jacket, with its iconic collar detail, popularised by Jawaharlal Nehru on a global stage, has evolved into a mark of leadership and understated luxury, embraced by a discerning global audience. Together, these garments have become ambassadors of Indian menswear, standing as proof of how tradition and modernity can merge to create something truly timeless. Today, fashion has moved beyond being just functional. For the modern man, every choice he makes speaks to his values, his identity, and his personal story. This shift has led to a renewed appreciation for bespoke and tailored clothing—designs that carry meaning, individuality, and authenticity. The resurgence of these reimagined Indian silhouettes reflects a generation’s desire to connect with their roots while embracing contemporary relevance. View this post on Instagram A post shared by Raghavendra Rathore Jodhpur (@raghavendra.rathore) Indian menswear has the ability to balance opposites What sets Indian menswear apart is its ability to balance opposites: to honour tradition while innovating for the future, to cater to global tastes while staying rooted in its identity. This unique synthesis allows these garments to thrive in a world increasingly defined by homogenisation, offering something distinctive and profound. Also read: Dastaan-e-Kathak: The Story of a Storyteller returns for its third edition this February Ultimately, the journey of Indian menswear is about more than fashion. It is a story of resilience, creativity, and the enduring power of cultural identity. These garments—crafted with care, steeped in history, and designed for modern lives—carry narratives that go beyond fabric and thread.

Journey of Men's Fashion in India

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Zee News Rajasthan

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Raghavendra Rathore

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