Nintendo to officially launch its switch gaming console in China

FILE PHOTO: An attendee uses a Nintendo Switch game console while playing a video game at the Paris Games Week (PGW), a trade fair for video games in Paris, France Photograph:( Reuters )

Reuters Tokyo Dec 04, 2019, 11.33 AM (IST)

Japan's Nintendo Co said on Wednesday it will officially launch its Switch gaming console in mainland China on December 10 priced at 2,099 yuan ($298), with local partner Tencent Holdings Ltd.

Pre-orders for the console began at noon (0400 GMT) on Wednesday, opening a major new front in Nintendo's drive to expand the reach of the home-portable Switch device beyond its core fanbase as it heads into the year-end shopping season.

The retail price for the launch, which aims to establish Nintendo's control over China's grey market for the device, includes popular game New Super Mario Bros U Deluxe and a one-year warranty. The pricing is in line with countries such as Japan and the United States.

Nintendo plans to release hit titles Mario Kart 8 Deluxe and Super Mario Odyssey in China in the next few weeks, with a launch for its handheld-only Switch Lite device, which went on sale worldwide in September, also being prepared for that country.

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The retail price for the launch, which aims to establish Nintendo's control over China's grey market for the device, includes popular game New Super Mario Bros U Deluxe and a one-year warranty