Nintendo to officially launch its switch gaming console in China

Reuters Tokyo Dec 04, 2019, 11.33 AM(IST)

FILE PHOTO: An attendee uses a Nintendo Switch game console while playing a video game at the Paris Games Week (PGW), a trade fair for video games in Paris, France Photograph:( Reuters )

Story highlights

The retail price for the launch, which aims to establish Nintendo's control over China's grey market for the device, includes popular game New Super Mario Bros U Deluxe and a one-year warranty

Japan's Nintendo Co said on Wednesday it will officially launch its Switch gaming console in mainland China on December 10 priced at 2,099 yuan ($298), with local partner Tencent Holdings Ltd.

Pre-orders for the console began at noon (0400 GMT) on Wednesday, opening a major new front in Nintendo's drive to expand the reach of the home-portable Switch device beyond its core fanbase as it heads into the year-end shopping season.

The retail price for the launch, which aims to establish Nintendo's control over China's grey market for the device, includes popular game New Super Mario Bros U Deluxe and a one-year warranty. The pricing is in line with countries such as Japan and the United States.

Nintendo plans to release hit titles Mario Kart 8 Deluxe and Super Mario Odyssey in China in the next few weeks, with a launch for its handheld-only Switch Lite device, which went on sale worldwide in September, also being prepared for that country.