Facebook launches 'bot makeover contest' for small businesses

Facebook launches 'bot makeover contest' for small businesses

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The contest is said to have three winners who will each be rewarded $5,000 each in ad credit.

Using Facebook Messenger will now become a lucrative platform for small businesses as Facebook has decided to partner up with bot developer platform ManyChat to launch the first-ever 'bot makeover contest', reports said.

The contest is said to have three winners who will each be rewarded $5,000 each in ad credit, will also get a makeover to their Messenger experience as well as get a consultation from experts, Facebook announced in a blog post on Monday.

Facebook has reported that around 63% respondents to a Nielsen survey claim that their business through Messenger has increased in the last two years.

The social network further added that more than 330 million users connected with a small or medium-sized business through Messenger in 2017 itself.

According to a study by 'The Art of Communication: Messages That Matter', Messenger is the top app used by more than one-half of the population amongst ever age bracket, 58% being its daily users.

Facebook announced that that submission will be open from November 20, 2017, until December 4, 2017, and the winners will be announced in mid-December.