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US boy's anti-bullying video sparks outpouring of support

US boy's anti-bullying video sparks outpouring of support

Bullied boy called ?ugly?

Story highlights

Keaton Jones's mother posted the video on Facebook Friday, writing that her son asked to make it after he had her pick him up from school because he was afraid to go to lunch

A video of a boy tearfully talking about being bullied at school has gone viral and prompted an outpouring of support from Hollywood celebrities, music stars, and athletes.

Keaton Jones's mother posted the video on Facebook Friday, writing that her son asked to make it after he had her pick him up from school because he was afraid to go to lunch.

It has since been viewed 22 million times and shared more than 430,000 times.

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"Just out of curiosity, why do they bully? What's the point of it? Why do you find joy in taking innocent people and finding a way to be mean to 'em? It's not OK," Jones says in the video.

'My kids are by no stretch perfect, & at home, he's as all boy as they come, but by all accounts, he's good at school. Talk to your kids. I've even had friends of mine tell me their kids were only nice to him to get him to mess with people.

'We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere,' she wrote.