Decoding the 'Barbie' mania | WION E-Club

Greta Gerwig's 'Barbie' was released on July 21. Starring Margot Robbie and Ryan Gosling, the film is performing exceptionally well at the box office. Not just the big screen, the movie has also managed to spark a Barbie mania across the world. But will the refined version of 'Barbie' help Mattel improve its brand image?