Twitter has had to admit that Fleets have not been able to attract more users to the social media platform and has now announced that it will discontinue the feature August onwards. Twitter has had to take the step just when such products appear to do well on other platforms like Facebook and Instagram.

Ilya Brown, Twitter's Head of Product, Brand &amp; Video Ads, made the announcement on Twitter Blog on Wednesday (July 11)

"We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts," Brown says at the very start of his blog post. However, he says that Fleets have not been able to increase the number of people joining the conversation.

"...in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped...," says Brown.

It is because of this, he says, Twitter will be discontinuing the Fleets feature from August 3.

Similar features are doing well on rival platforms like Facebook and Instagram.

Snapchat was a pioneer of this feature as it launched disappearing messages in 2013. Since then many platforms like Youtube, Facebook, Instagram, LinkedIn etc have launched their own versions.

Twitter has had to admit that Fleets have not been able to attract more users to the social media platform and has now announced that it will discontinue the feature August onwards.

Twitter has had to admit that Fleets have not been able to attract more users to the social media platform and has now announced that it will discontinue the feature August onwards. Twitter has had to take the step just when such products appear to do well on other platforms like Facebook and Instagram. Ilya Brown, Twitter's Head of Product, Brand & Video Ads, made the announcement on Twitter Blog on Wednesday (July 11) "We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts," Brown says at the very start of his blog post. However, he says that Fleets have not been able to increase the number of people joining the conversation. "...in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped...," says Brown. It is because of this, he says, Twitter will be discontinuing the Fleets feature from August 3. Similar features are doing well on rival platforms like Facebook and Instagram. Snapchat was a pioneer of this feature as it launched disappearing messages in 2013. Since then many platforms like Youtube, Facebook, Instagram, LinkedIn etc have launched their own versions.

Twitter Fleets to be discontinued in August

Twitter&nbsp;is bringing Fleets, its&nbsp;version of Stories that lets users post ephemeral content to its social network, to India.

Fleets are a new way to start conversations from the user's&nbsp;fleeting thoughts.&nbsp;These self-disappearing tweets will vanish in 24 hours and will not have retweets, likes or public comments.&nbsp;

The feature finally brings Twitter at par with the likes of Facebook, Instagram, Snapchat and WhatsApp, wherein users will get to post temporary updates on their Twitter profiles, which will last only for 24 hours.&nbsp;

Also read:&nbsp;<a href="https://www.wionews.com/world/twitters-blue-bird-goes-black-to-show-solidarity-with-protestors-in-the-us-302400">Twitter’s blue bird goes black to show solidarity with protestors in the US</a>

Any replies made to Fleets on Twitter will directly appear as replies in Twitter’s direct messages tab, which suggests that Twitter’s DMs may just become a more active place in the near future.

The company says it is still testing the feature, which is also available to users in Brazil and Italy.

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<blockquote class="twitter-tweet">
Ciao! Today, Fleets are expanding to Italy! 🇮🇹 Fateci sapere cosa ne pensate twittando con l’hashtag <a href="https://twitter.com/hashtag/FleetsFeedback?src=hash&amp;ref_src=twsrc%5Etfw">#FleetsFeedback</a>! 🇮🇹🙏 <a href="https://t.co/y24qQa3mgj">pic.twitter.com/y24qQa3mgj</a>
— Kayvon Beykpour (@kayvz) <a href="https://twitter.com/kayvz/status/1263482526854606854?ref_src=twsrc%5Etfw">May 21, 2020</a></blockquote>
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The initiative is a part of the tech giant's constant endeavour to make it possible for people ''to have conversations in new ways with less pressure and more control.''

India, the world’s second-largest internet market, is a key overseas nation for several American technology companies. Twitter had about 55 million active users in India in the month of April, according to mobile insight firm App Annie and shared by an industry executive. In comparison, Facebook has over 350 million monthly active users in India, and Google reaches just as large audience.

This is the first time in several years that Twitter is timely bringing a feature to India — or doing anything noteworthy in this Asian market, where its platform has been scrutinised for not taking swift action on spread of misinformation and abusive messages.

“India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product,” said Manish Maheshwari, Managing Director at Twitter India, in a statement.

“From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted,” he added.

Twitter is bringing Fleets, its version of Stories that lets users post ephemeral content to its social network, to India. Fleets are a new way to start conversations from the user's fleeting thoughts.

Twitter is bringing Fleets, its version of Stories that lets users post ephemeral content to its social network, to India. Fleets are a new way to start conversations from the user's fleeting thoughts. These self-disappearing tweets will vanish in 24 hours and will not have retweets, likes or public comments. The feature finally brings Twitter at par with the likes of Facebook, Instagram, Snapchat and WhatsApp, wherein users will get to post temporary updates on their Twitter profiles, which will last only for 24 hours. Also read: Twitter’s blue bird goes black to show solidarity with protestors in the US Any replies made to Fleets on Twitter will directly appear as replies in Twitter’s direct messages tab, which suggests that Twitter’s DMs may just become a more active place in the near future. The company says it is still testing the feature, which is also available to users in Brazil and Italy. Ciao! Today, Fleets are expanding to Italy! 🇮🇹 Fateci sapere cosa ne pensate twittando con l’hashtag #FleetsFeedback! 🇮🇹🙏 pic.twitter.com/y24qQa3mgj — Kayvon Beykpour (@kayvz) May 21, 2020 × The initiative is a part of the tech giant's constant endeavour to make it possible for people ''to have conversations in new ways with less pressure and more control.'' India, the world’s second-largest internet market, is a key overseas nation for several American technology companies. Twitter had about 55 million active users in India in the month of April, according to mobile insight firm App Annie and shared by an industry executive. In comparison, Facebook has over 350 million monthly active users in India, and Google reaches just as large audience. This is the first time in several years that Twitter is timely bringing a feature to India — or doing anything noteworthy in this Asian market, where its platform has been scrutinised for not taking swift action on spread of misinformation and abusive messages. “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product,” said Manish Maheshwari, Managing Director at Twitter India, in a statement. “From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted,” he added.

Twitter introduces Instagram-like version of stories called 'fleets' in India

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Twitter Fleets to be discontinued in August

Twitter introduces Instagram-like version of stories called 'fleets' in India