Elon Musk promised advertisers to protect his new purchase, Twitter from becoming a 'free-for-all hellscape."

The advertising companies have started to show concern over Musk's leadership of how he will deal with spreading false information and hate.

<a href="https://www.wionews.com/world/image-shows-twitter-employee-sleeping-on-office-floor-after-musk-takeover-530692">Also read |&nbsp;Image shows Twitter employee sleeping on office floor after Musk takeover</a>

The issues of misinformation&nbsp;and hate began over Musk's tweet about the attack on Paul Pelosi.&nbsp;Other issues include him increasing the cost of a Twitter subscription&nbsp;and considering half as many advertisements. It is difficult for advertisers to reach out to someone for contact as many top advertising and sales officials have reigned after Musk's takeover.&nbsp;

With being CEO for one week, Elon musk is already under great pressure to assure advertisers that the microblogging platform will generate over $5 billion every year, after talking about his dislike for ads in 2019.&nbsp;

Media buyers told Reuters that they'd not meet Musk until he gives a clear direction for Twitter to function and what benefits the advertisers will be getting. Another media buyer said&nbsp;that it had already started to free its ad spending on Twitter due to concerns over content abuse.&nbsp;

Watch |&nbsp;WION Fineprint | Musk says Twitter Blue Ticks will cost $8

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One such is IPG. A source familiar with the advertising company said that the firm has instructed its clients like Coca-Cola to suspend its advertisement on Twitter.&nbsp;

To get a clear vision of users, Musk on Wednesday (October 2), polled on what the advertisers support, free speech or political provocations. In the poll over 80 per cent of them chose free speech.&nbsp;

<a href="https://www.wionews.com/technology/twitter-takeover-live-updates-elon-musk-allows-staff-from-his-other-companies-to-work-at-twitter-530425">Also read |&nbsp;Twitter takeover: Musk won't reinstate banned accounts for weeks, including Trump</a>

Allie Wassum, global director of social and integrated media for the Jordan shoe brand on Lidlekn posted, "Unless Elon hires new leaders committed to keeping this 'free' platform safe from hate speech, it's not a platform brand can/should advertise on."&nbsp;

The turmoil regarding Twitter has risen over a period of time, especially after the Twitter deal was finalised. It's getting difficult for Musk to manage with advertisers as the ads generate over 90 per cent of the company's revenue along with so many of the existing staff resigning, prompting Musk to pull employees from his companies&nbsp;like Tesla, and Neuralink to join Twitter.

(With inputs from agencies)

WATCH WION LIVE HERE

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Elon Musk promised advertisers to protect his new purchase, Twitter from becoming a 'free-for-all hellscape." The advertising companies have started to show concern over Musk's leadership of how he will deal with spreading false information and hate.

Elon Musk promised advertisers to protect his new purchase, Twitter from becoming a 'free-for-all hellscape." The advertising companies have started to show concern over Musk's leadership of how he will deal with spreading false information and hate. Also read | Image shows Twitter employee sleeping on office floor after Musk takeover The issues of misinformation and hate began over Musk's tweet about the attack on Paul Pelosi. Other issues include him increasing the cost of a Twitter subscription and considering half as many advertisements. It is difficult for advertisers to reach out to someone for contact as many top advertising and sales officials have reigned after Musk's takeover. With being CEO for one week, Elon musk is already under great pressure to assure advertisers that the microblogging platform will generate over $5 billion every year, after talking about his dislike for ads in 2019. Media buyers told Reuters that they'd not meet Musk until he gives a clear direction for Twitter to function and what benefits the advertisers will be getting. Another media buyer said that it had already started to free its ad spending on Twitter due to concerns over content abuse. Watch | WION Fineprint | Musk says Twitter Blue Ticks will cost $8 One such is IPG. A source familiar with the advertising company said that the firm has instructed its clients like Coca-Cola to suspend its advertisement on Twitter. To get a clear vision of users, Musk on Wednesday (October 2), polled on what the advertisers support, free speech or political provocations. In the poll over 80 per cent of them chose free speech. Also read | Twitter takeover: Musk won't reinstate banned accounts for weeks, including Trump Allie Wassum, global director of social and integrated media for the Jordan shoe brand on Lidlekn posted, "Unless Elon hires new leaders committed to keeping this 'free' platform safe from hate speech, it's not a platform brand can/should advertise on." The turmoil regarding Twitter has risen over a period of time, especially after the Twitter deal was finalised. It's getting difficult for Musk to manage with advertisers as the ads generate over 90 per cent of the company's revenue along with so many of the existing staff resigning, prompting Musk to pull employees from his companies like Tesla, and Neuralink to join Twitter. (With inputs from agencies) WATCH WION LIVE HERE

Elon Musk under pressure, promises advertisers to protect Twitter from becoming a 'free-for-all hellscape'

Twitter Inc has expanded its policy barring hateful speech to include "language that dehumanises people on the basis of race, ethnicity and national origin."

The company had planned to add new categories to the policy over time after testing to ensure it can consistently enforce updated rules.

Twitter banned speech that dehumanises others based on religion or caste last year and updated the rule in March to add age, disability and disease to the list of protected categories.

Civil rights group Color of Change, part of a coalition of advocacy organisations that have been pushing tech companies to reduce hate speech online, called the changes "essential concessions" following years of outside pressure.

In a statement, Color Of Change Vice President Arisha Hatch criticized Twitter for failing to update the policy before November's presidential election, despite repeated warnings by the advocacy groups about violent and dehumanising speech.

Hatch also said Twitter has declined to provide transparency into how its content moderators are trained and the efficacy of its artificial intelligence in identifying content that violates the policy.

Twitter Inc has expanded its policy barring hateful speech to include "language that dehumanises people on the basis of race, ethnicity and national origin." The company had planned to add new categories to the policy over time after testing to ensure it can consistently enforce updated rules.

Twitter Inc has expanded its policy barring hateful speech to include "language that dehumanises people on the basis of race, ethnicity and national origin." The company had planned to add new categories to the policy over time after testing to ensure it can consistently enforce updated rules. Twitter banned speech that dehumanises others based on religion or caste last year and updated the rule in March to add age, disability and disease to the list of protected categories. Civil rights group Color of Change, part of a coalition of advocacy organisations that have been pushing tech companies to reduce hate speech online, called the changes "essential concessions" following years of outside pressure. In a statement, Color Of Change Vice President Arisha Hatch criticized Twitter for failing to update the policy before November's presidential election, despite repeated warnings by the advocacy groups about violent and dehumanising speech. Hatch also said Twitter has declined to provide transparency into how its content moderators are trained and the efficacy of its artificial intelligence in identifying content that violates the policy.

Twitter expands hate speech rules covering race, ethnicity and nationality

Twitter said on Saturday that an official Twitter account of the Olympics and the International Olympic Committee's (IOC) media Twitter account had been hacked and temporarily locked.

Twitter said on Saturday that an official Twitter account of the Olympics and the International Olympic Committee's (IOC) media Twitter account had been hacked and temporarily locked. The accounts were hacked through a third-party platform, a spokesperson for the social media platform said in an emailed statement, without giving further details. "As soon as we were made aware of the issue, we locked the compromised accounts and are working closely with our partners to restore them," the Twitter spokesperson said. Also Read: Twitter moves to curb manipulated content including 'deepfakes' A spokesperson for the IOC separately said that the IOC was investigating the potential breach. Last month, the official Twitter accounts of several US National Football League (NFL) teams, including the San Francisco 49ers and Kansas City Chiefs, were hacked a few days ahead of the Super Bowl. Earlier this month, some of Facebook's official Twitter accounts were briefly compromised.

Twitter says Olympics, IOC accounts hacked

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Elon Musk under pressure, promises advertisers to protect Twitter from becoming a 'free-for-all hellscape'

Twitter expands hate speech rules covering race, ethnicity and nationality

Twitter says Olympics, IOC accounts hacked