<p>As a US ban looms on TikTok, the Chinese social media platform is taking one step after another to shore up its credibility and boost its acceptance among users. In a recent move, the app has decided to restrict the activities of state-backed media on its platform amid foreign influence concerns.</p>

<h2><strong>What's&nbsp;TikTok's&nbsp;new policy?</strong></h2>

<p>Under the new policy, any state-backed media hoping to reach users outside its home nation covering&nbsp;“current global events and affairs”&nbsp;will not appear in&nbsp;users'&nbsp;"For You"&nbsp;feed.</p>

<p>A similar restriction would be placed&nbsp;on advertising too.&nbsp;Any state media&nbsp;won't&nbsp;be allowed to place advertisements&nbsp;“outside of the country with which they are primarily affiliated”,&nbsp;TikTok said.</p>

<p>TikTok defines state media as a portal&nbsp;“whose editorial output or decision-making process is subject to control or influence by a government”.</p>

<p><strong>Also read:&nbsp;<a data-ved="2ahUKEwjC99PakauGAxXQ1zgGHezABgUQxfQBKAB6BAgHEAE" href="https://www.wionews.com/world/south-korea-imposes-ban-on-viral-tiktok-song-which-idolises-norths-kim-jong-un-723819" jsname="YKoRaf" ping="/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https://www.wionews.com/world/south-korea-imposes-ban-on-viral-tiktok-song-which-idolises-norths-kim-jong-un-723819&amp;ved=2ahUKEwjC99PakauGAxXQ1zgGHezABgUQxfQBKAB6BAgHEAE">South Korea imposes ban on viral TikTok song which idolises North`s Kim Jong Un</a></strong></p>

<p>In a statement,&nbsp;the Chinese social media site said it foiled 15 foreign influence operations and restricted more than 3,000 accounts.</p>

<p>“We found that a majority of these networks were attempting to influence political discourse among their target audience, including in relation to elections,”&nbsp;the company said in a blog statement.</p>

<h2><strong>TikTok to let creators earn&nbsp;more</strong></h2>

<p>In a bid to&nbsp;boost its acceptance among its users and creators community, TikTok has also decided to expand its monetisation programme.&nbsp;Now, creators&nbsp;having&nbsp;more than 1,000 followers&nbsp;would be able to&nbsp;make money, down from the previously prescribed threshold of 5,000.</p>

<p>Such creators&nbsp;would&nbsp;also&nbsp;be able to&nbsp;make money using affiliating marketing tools on the short video platform.</p>

<h2><strong>TikTok facing existential&nbsp;threat</strong></h2>

<p>Last month, the US Congress passed a bill&nbsp;that requires&nbsp;TikTok's&nbsp;parent company&nbsp; ByteDance&nbsp;to&nbsp;sell the app to another player&nbsp;which&nbsp;is&nbsp;not controlled&nbsp;by a&nbsp;“foreign adversary”.&nbsp; The bill states that the&nbsp;company's&nbsp;failure to do so within one year will automatically result in an all-out ban on the app in the US.</p>

<p><strong>Watch:&nbsp;TikTok: Firm never shared user data with Chinese government</strong></p>

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<p>Last week,&nbsp;it was reported&nbsp;that TikTok is mulling laying off hundreds of employees in line with&nbsp;ByteDance's&nbsp;efforts to restructure its business.</p>

<p><em>(With inputs from agencies)</em></p>


As a US ban looms on TikTok, the Chinese social media platform is taking one step after another to shore up its credibility and boost its acceptance among users.

As a US ban looms on TikTok, the Chinese social media platform is taking one step after another to shore up its credibility and boost its acceptance among users. In a recent move, the app has decided to restrict the activities of state-backed media on its platform amid foreign influence concerns. What's TikTok's new policy? Under the new policy, any state-backed media hoping to reach users outside its home nation covering “current global events and affairs” will not appear in users' "For You" feed. A similar restriction would be placed on advertising too. Any state media won't be allowed to place advertisements “outside of the country with which they are primarily affiliated”, TikTok said. TikTok defines state media as a portal “whose editorial output or decision-making process is subject to control or influence by a government”. Also read: South Korea imposes ban on viral TikTok song which idolises North`s Kim Jong Un In a statement, the Chinese social media site said it foiled 15 foreign influence operations and restricted more than 3,000 accounts. “We found that a majority of these networks were attempting to influence political discourse among their target audience, including in relation to elections,” the company said in a blog statement. TikTok to let creators earn more In a bid to boost its acceptance among its users and creators community, TikTok has also decided to expand its monetisation programme. Now, creators having more than 1,000 followers would be able to make money, down from the previously prescribed threshold of 5,000. Such creators would also be able to make money using affiliating marketing tools on the short video platform. TikTok facing existential threat Last month, the US Congress passed a bill that requires TikTok's parent company ByteDance to sell the app to another player which is not controlled by a “foreign adversary”. The bill states that the company's failure to do so within one year will automatically result in an all-out ban on the app in the US. Watch: TikTok: Firm never shared user data with Chinese government × Last week, it was reported that TikTok is mulling laying off hundreds of employees in line with ByteDance's efforts to restructure its business. (With inputs from agencies)

In last-ditch effort to boost credibility, TikTok restricts state-backed media outside home country

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In last-ditch effort to boost credibility, TikTok restricts state-backed media outside home country