"There are three things about market expansion - geographical, behavioural and cultural. One thing which we have been focusing on very clearly now is behavioral," says Amit Sarda, MD, Soulflower Co Ltd, to Jasper Reid.

Amit Sarda who is the MD, Soulflower Co Ltd speaks to WION

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Amit Sarda who is the MD, Soulflower Co Ltd speaks to WION