Not Heineken its Heinekicks! In the fashion world innovations are endless, but sometimes it turns bizarre. In the past, we have seen ample of new ideas that blew all of our minds - whether it was Balenciaga's fully destroyed sneakers or Lil Nas X 'Satan Shoes' filled with real human blood.

Viral: This company has launched sneakers filled with real beer, will you buy it?

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Viral: This company has launched sneakers filled with real beer, will you buy it?