China's real estate crisis throws middle class off housing dream edge

China's real estate crisis is turning property developers to employ unconventional marketing tactics. From promises of free wives to gold bars for homebuyers, developers are pulling out all the stops in the face of a downturn that began with Evergrande's insolvency two years ago.

China's radical realty marketing tactics amid real estate crisis

The second-largest economy in the world is having difficulty picking up steam following years of covid-19 lockdowns. Apart from china's real estate meltdown battering middle-class wealth, there's also the growing threat of unemployment.

China's real estate crisis is battering middle-class wealth

'Build, pause, demolish, repeat': China to demolish buildings that could accommodate 75 million people

Excessive real estate crisis- which is the focus on house ownership in China, which stands at a whopping 90% is much higher than the average in developed countries where savings are routed to equity markets and debt instruments and not just pumped into the real estate sector. Watch the series final episode of 'Inside Xi's China- The Great Game Plan' on September 09, Saturday at 9:30 PM IST and 4 PM GMT.

Inside Xi's China- The Great Game Plan | Real Estate Crisis: Why realty matters in China? | Promo