An Indian Premier League cricket team has signed a sponsorship deal with a sanitary pad brand, challenging the country's entrenched taboos around menstruation. The Rajasthan Royals, who feature England stars Ben Stokes and Jofra Archer, said they hoped the Niine brand sponsorship will "help educate men.

Breaking taboo, IPL's Rajasthan Royals get sanitary pad sponsor

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Breaking taboo, IPL's Rajasthan Royals get sanitary pad sponsor