After Netflix reported losses of subscribers last year, the company had tried to bounce back with measures like cheaper, ad-supported plans and suppression of password-sharing. These are already active in a handful of countries, though they will be employed widely this year. As per reports, password-sharing out of one household or location will be chargeable. In a report to shareholders (quoted by The Guardian), Netflix said, "While our terms of use limit use of Netflix to a household, we recognise this is a change for members who share their account more broadly. As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device.”

The feature has already been added in a few South American countries like Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.

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“As we work through this transition – and as some borrowers stop watching either because they don’t convert to extra members or full paying accounts – near term engagement, as measured by third parties, like Nielsen’s The Gauge, could be negatively impacted. However, we believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to deliver a great slate of programming and borrowers sign-up for their own accounts.” Netflix continued.

Earlier, there were no limitations on the number of devices and locations one could enjoy Netflix.&nbsp;

Also Read:&nbsp;<a href="https://www.wionews.com/entertainment/hollywood/news-explained--reed-hastings-steps-down-from-netflix-inside-story-of-the-streaming-giants-rise-and-struggle-554572">EXPLAINED | Reed Hastings steps down from Netflix: Inside story of the streaming giant's rise and struggle</a>

Chengyi Long, the Director of Product Innovation at Netflix, had said in a statement last year: "Over the last 15 years, we’ve worked hard to build a streaming service that’s easy to use, including for people who travel or live together. It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly. But today’s widespread account sharing between households undermines our long-term ability to invest in and improve our service. So we’ve been carefully exploring different ways for people who want to share their account to pay a bit more. In March 2022, we launched an 'add extra member' feature in Chile, Costa Rica, and Peru."

The troubles of the company really began when legacy film studios like Disney and Warner Bros decided to jump on the streaming bandwagon with services like Disney+ and HBO Max and began to eat into Netflix's share. Unlike Netflix, these services come bundled with several decades of legacy content, including millions of hours of well-loved, and rewatch-friendly TV shows like Lizzie McGuire (in the case of Disney +) and 'Friends' (in case of HBO Max).&nbsp;

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In April last year, Netflix reported that about 200,000 subscribers said goodbye to their subscriptions, which was the first time in more than a decade that the company lost users, instead of gaining them. The execs had actually expected to gain 2.5 million subscribers. Then between April and July last year, the service lost almost a million subscribers. But it had expected an even bigger drop. Its losses were somewhat curtailed by 'Stranger Things 4', which debuted in two volumes in 2022.&nbsp;

But still, the subscriber loss was the biggest in the company's history. The company does appear to have bounced back by the end of 2022, with 231 million subscribers (a gain of 7 million).&nbsp;

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After Netflix reported losses of subscribers last year, the company had tried to bounce back with measures like cheaper, ad-supported plans and suppression of password-sharing.

After Netflix reported losses of subscribers last year, the company had tried to bounce back with measures like cheaper, ad-supported plans and suppression of password-sharing. These are already active in a handful of countries, though they will be employed widely this year. As per reports, password-sharing out of one household or location will be chargeable. In a report to shareholders (quoted by The Guardian), Netflix said, "While our terms of use limit use of Netflix to a household, we recognise this is a change for members who share their account more broadly. As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device.” The feature has already been added in a few South American countries like Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. “As we work through this transition – and as some borrowers stop watching either because they don’t convert to extra members or full paying accounts – near term engagement, as measured by third parties, like Nielsen’s The Gauge, could be negatively impacted. However, we believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to deliver a great slate of programming and borrowers sign-up for their own accounts.” Netflix continued. Earlier, there were no limitations on the number of devices and locations one could enjoy Netflix. Also Read: EXPLAINED | Reed Hastings steps down from Netflix: Inside story of the streaming giant's rise and struggle Chengyi Long, the Director of Product Innovation at Netflix, had said in a statement last year: "Over the last 15 years, we’ve worked hard to build a streaming service that’s easy to use, including for people who travel or live together. It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly. But today’s widespread account sharing between households undermines our long-term ability to invest in and improve our service. So we’ve been carefully exploring different ways for people who want to share their account to pay a bit more. In March 2022, we launched an 'add extra member' feature in Chile, Costa Rica, and Peru." The troubles of the company really began when legacy film studios like Disney and Warner Bros decided to jump on the streaming bandwagon with services like Disney+ and HBO Max and began to eat into Netflix's share. Unlike Netflix, these services come bundled with several decades of legacy content, including millions of hours of well-loved, and rewatch-friendly TV shows like Lizzie McGuire (in the case of Disney +) and 'Friends' (in case of HBO Max). In April last year, Netflix reported that about 200,000 subscribers said goodbye to their subscriptions, which was the first time in more than a decade that the company lost users, instead of gaining them. The execs had actually expected to gain 2.5 million subscribers. Then between April and July last year, the service lost almost a million subscribers. But it had expected an even bigger drop. Its losses were somewhat curtailed by 'Stranger Things 4', which debuted in two volumes in 2022. But still, the subscriber loss was the biggest in the company's history. The company does appear to have bounced back by the end of 2022, with 231 million subscribers (a gain of 7 million). WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Netflix plans wide implementation of measures to curb password-sharing soon

We all know at least one good Samaritan who shares their Netflix account credentials with their friends and family and bears the cost alone. Some of us use one account that we use with multiple people. All that might change soon. The streaming giant suffered losses earlier this year when it lost a million subscribers, though as of this month, it has bounced back. It clearly intends to continue on this trajectory of growth as it may be considering monetising account sharing. In the quarterly earnings call on Thursday, October 18, in which the company boasted of reversing its losses, it also said it has "landed on a thoughtful approach to monetize account sharing and we'll begin rolling this out more broadly starting in early 2023."

Also Read:&nbsp;<a href="https://www.wionews.com/entertainment/netflix-rebounds-from-subscriber-losses-shares-surge-14-526606">Netflix rebounds from subscriber losses; shares surge 14%</a>

"After listening to consumer feedback, we are going to offer the ability for sharers to manage their devices more easily and to create sub-accounts, if they want to pay for family or friends," it continued in a shareholder letter.

As per LadBible, the feature, called ''add a home' was tested in a few South American countries like Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. The publication said the users had to pay a fee (one-quarter of the basic rate) to let others watch movies and shows using their accounts.

Chengyi Long, the Director of Product Innovation at Netflix, had earlier said in a statement: "Over the last 15 years, we’ve worked hard to build a streaming service that’s easy to use, including for people who travel or live together. It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly."

Also Read:&nbsp;<a href="https://www.wionews.com/entertainment/hollywood/news-is-the-golden-age-of-television-over-498063">Is the Golden Age of Television over?</a>

She'd added, "But today’s widespread account sharing between households undermines our long-term ability to invest in and improve our service. So we’ve been carefully exploring different ways for people who want to share their account to pay a bit more. In March 2022, we launched an 'add extra member' feature in Chile, Costa Rica, and Peru."

It remains to be seen whether Netflix's comeback was driven by shows like 'Stranger Things', or the streaming giant is really resurgent.&nbsp;

The troubles of the company really began when legacy film studios like Disney and Warner Bros decided to jump on the streaming bandwagon with services like Disney+ and Warner Bros and began to eat into Netflix's share. Unlike Netflix, these services come bundled with several decades of legacy content, including millions of hours of well-loved, and rewatch-friendly TV shows like Lizzie McGuire (in the case of Disney +) and 'Friends' (in case of HBO Max).&nbsp;

We all know at least one good Samaritan who shares their Netflix account credentials with their friends and family and bears the cost alone. Some of us use one account that we use with multiple people.

We all know at least one good Samaritan who shares their Netflix account credentials with their friends and family and bears the cost alone. Some of us use one account that we use with multiple people. All that might change soon. The streaming giant suffered losses earlier this year when it lost a million subscribers, though as of this month, it has bounced back. It clearly intends to continue on this trajectory of growth as it may be considering monetising account sharing. In the quarterly earnings call on Thursday, October 18, in which the company boasted of reversing its losses, it also said it has "landed on a thoughtful approach to monetize account sharing and we'll begin rolling this out more broadly starting in early 2023." Also Read: Netflix rebounds from subscriber losses; shares surge 14% "After listening to consumer feedback, we are going to offer the ability for sharers to manage their devices more easily and to create sub-accounts, if they want to pay for family or friends," it continued in a shareholder letter. As per LadBible, the feature, called ''add a home' was tested in a few South American countries like Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. The publication said the users had to pay a fee (one-quarter of the basic rate) to let others watch movies and shows using their accounts. Chengyi Long, the Director of Product Innovation at Netflix, had earlier said in a statement: "Over the last 15 years, we’ve worked hard to build a streaming service that’s easy to use, including for people who travel or live together. It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly." Also Read: Is the Golden Age of Television over? She'd added, "But today’s widespread account sharing between households undermines our long-term ability to invest in and improve our service. So we’ve been carefully exploring different ways for people who want to share their account to pay a bit more. In March 2022, we launched an 'add extra member' feature in Chile, Costa Rica, and Peru." It remains to be seen whether Netflix's comeback was driven by shows like 'Stranger Things', or the streaming giant is really resurgent. The troubles of the company really began when legacy film studios like Disney and Warner Bros decided to jump on the streaming bandwagon with services like Disney+ and Warner Bros and began to eat into Netflix's share. Unlike Netflix, these services come bundled with several decades of legacy content, including millions of hours of well-loved, and rewatch-friendly TV shows like Lizzie McGuire (in the case of Disney +) and 'Friends' (in case of HBO Max).

Do you share your Netflix account with friends and family? Be prepared to pay extra soon

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Netflix plans wide implementation of measures to curb password-sharing soon

Do you share your Netflix account with friends and family? Be prepared to pay extra soon