Coty Inc said on Monday it would pay $600 million for a majority stake in Kylie Jenner`s make-up and skincare businesses, as it looks to tap into the reality TV star`s huge social media reach, driving shares in the company up 5%.

Coty bets $600 million on Kylie Jenner beauty brands

Model Kendall Jenner proved that she's better suited to walking the runway than putting on makeup and dressing up as younger sister and TV personality Kylie Jenner.

Kendall Jenner imitates sister Kylie in hilarious makeup video

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Coty bets $600 million on Kylie Jenner beauty brands

Kendall Jenner imitates sister Kylie in hilarious makeup video