He's not on social media, he doesn't use a smartphone and he's too cool to even care about Facebook or Instagram, but this 60-year-old is a social media sensation.

Here's how a photographer in Kerala shot this viral album of a labourer-turned-model

kerala-photograph

Kerala Photograph, News on Kerala Photograph, stories on Kerala Photograph, articles on Kerala Photograph, Kerala Photograph stories at Wion, Kerala Photograph news, Kerala Photograph latest news

kerala photograph

Here's how a photographer in Kerala shot this viral album of a labourer-turned-model