'I love NY' is one of the most iconic logos ever created, it was first sketched by Milton Glaser in the back of a taxi in 70s, but now the logo has been reworked. The new logo swaps 'I' for 'We' in an effort to reflect the collective spirit of the country.

'I love NY' logo reworked, new logo swaps 'I' for 'We'; New Yorkers not happy with new logo

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'I love NY' logo reworked, new logo swaps 'I' for 'We'; New Yorkers not happy with new logo