April Reign remembers precisely where she was in January 2015 when she launched the #OscarsSoWhite movement with a simple, offhand tweet. "I'd love to have a sexy story that I was sitting in a board room ideating and strategizing," she told to a news agency in an interview.

#OscarsSoWhite: the Hollywood 'hashtag' activists demanding diversity

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#OscarsSoWhite: the Hollywood 'hashtag' activists demanding diversity