Gen Z, born between 1996 and 2012, is emerging as a notably entrepreneurial generation, driven by a strong desire to be their own bosses rather than adhering to traditional 9-to-5 jobs. This demographic has grown up in a digital age where access to information, tools, and global networks is unprecedented, fueling their ambitions to start their own businesses.

Gen Z's business dreams face reality check

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Gen Z's business dreams face reality check