A lawsuit filed on Thursday accuses <a href="https://www.wionews.com/world/zuckerberg-defends-facebooks-approach-to-free-speech-draws-line-on-china-257158">Facebook</a> of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services.

Two law firms have filed a discrimination suit in San Francisco federal court on behalf of a 54-year-old woman living in Washington and will ask a judge to grant the case class-action status.

"Women and older persons are entitled to full and equal services of businesses such as Facebook, and the financial services companies that advertise on Facebook's platform," attorney Matthew Handley said in a statement.

"Purposeful targeting of advertisements away from these members of our community unlawfully denies them these guarantees."

The suit contends that women and older people were denied the benefits of ads for financial services because Facebook tools allow messages to be targeted at specific age ranges or genders.

Facebook said it is reviewing the complaint.

"We've made significant changes to how housing, employment and credit opportunities are run on Facebook and continue to work on ways to prevent potential misuse," a spokeswoman for the leading social network told AFP.

"Our policies have long prohibited discrimination and we're proud of the strides we're making in this area."

Facebook announced earlier this year that it was revamping how it uses targeted advertising in a settlement with activist groups alleging it discriminated in messages on jobs, housing, credit and other services.

Under those changes, housing, employment or credit ads would no longer be allowed to target by age, gender or zip code, a practice critics argued had led to discrimination.

In the settlement, <a href="https://www.wionews.com/world/facebook-announces-steps-to-clamp-down-on-misinformation-ahead-of-2020-election-257494">Facebook</a> agreed to take "far-reaching measures to stop advertisers from using age, gender, and other protected traits to target job, housing, and credit ads," according to the law firms involved in the new suit.

"Today's lawsuit alleges that Facebook has not taken any action to stop advertisers from excluding older persons and women from getting financial services ads on Facebook, other than in the limited area of credit ads," the law firms said.

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services.

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services. Two law firms have filed a discrimination suit in San Francisco federal court on behalf of a 54-year-old woman living in Washington and will ask a judge to grant the case class-action status. "Women and older persons are entitled to full and equal services of businesses such as Facebook, and the financial services companies that advertise on Facebook's platform," attorney Matthew Handley said in a statement. "Purposeful targeting of advertisements away from these members of our community unlawfully denies them these guarantees." The suit contends that women and older people were denied the benefits of ads for financial services because Facebook tools allow messages to be targeted at specific age ranges or genders. Facebook said it is reviewing the complaint. "We've made significant changes to how housing, employment and credit opportunities are run on Facebook and continue to work on ways to prevent potential misuse," a spokeswoman for the leading social network told AFP. "Our policies have long prohibited discrimination and we're proud of the strides we're making in this area." Facebook announced earlier this year that it was revamping how it uses targeted advertising in a settlement with activist groups alleging it discriminated in messages on jobs, housing, credit and other services. Under those changes, housing, employment or credit ads would no longer be allowed to target by age, gender or zip code, a practice critics argued had led to discrimination. In the settlement, Facebook agreed to take "far-reaching measures to stop advertisers from using age, gender, and other protected traits to target job, housing, and credit ads," according to the law firms involved in the new suit. "Today's lawsuit alleges that Facebook has not taken any action to stop advertisers from excluding older persons and women from getting financial services ads on Facebook, other than in the limited area of credit ads," the law firms said.

Lawsuit accuses Facebook ad targeting of abetting bias

A US jury ordered Facebook and creators of its Oculus Rift to pay $500 million to gaming software firm ZeniMax in a lawsuit that claimed the virtual reality technology was stolen.

The Texas jury made the award in a trial in which Oculus was accused of basing its Rift headset on technology stolen from ZeniMax&#39;s virtual reality software, court documents showed.

The lawsuit claimed Oculus founder Palmer Luckey and his colleagues developed the virtual reality gear using source code illegally obtained from the gaming firm.

The jury dismissed the charge that Oculus stole or misappropriated trade secrets but found Oculus liable for copyright infringement and other violations.

Luckey was ordered to pay $50 million of the award and another former Oculus executive, Brendan Iribe $150 million. 
The two executives were accused of violating a non-disclosure agreement with ZeniMax and copying the source code and other documents on a USB storage device.

ZeniMax had sought $4 billion in damages in the case, in which Facebook chief Mark Zuckerberg testified to defend his company.

ZeniMax pleased, Oculus appeals

Maryland-based ZeniMax said it was &quot;pleased&quot; about the award for &quot;unlawful infringement of our copyrights and trademarks, and for the violation of our non-disclosure agreement with Oculus pursuant to which we shared breakthrough VR technology that we had developed and that we exclusively own.&quot;

Robert Altman, ZeniMax&#39;s chairman and chief executive, said in the statement: &quot;Technology is the foundation of our business and we consider the theft of our intellectual property to be a serious matter.&quot;

In its statement, Oculus said: &quot;The heart of this case was about whether Oculus stole ZeniMax&#39;s trade secrets, and the jury found decisively in our favour.&quot;

Oculus said it plans to appeal the verdict and was &quot;undeterred&quot; in its efforts to bring virtual reality technology to consumers.

&quot;Our commitment to the long-term success of VR remains the same, and the entire team will continue the work they&#39;ve done since day one - developing VR technology that will transform the way people interact and communicate,&quot; the Oculus statement said.

&quot;We look forward to filing our appeal and eventually putting this litigation behind us.&quot;

Facebook acquired Oculus in 2014 for more than $2 billion and last year began selling the Rift headsets as part of the social network&#39;s push into virtual reality.

According to the ZeniMax allegations, the &nbsp;four founders of Oculus had no expertise or backgrounds in VR other than Palmer Luckey.

But ZeniMax said Luckey &quot;could not code the software that was the key to solving the issues of VR.&quot;

The ZeniMax statement added that &quot;we will consider what further steps we need to take to ensure there will be no ongoing use of our misappropriated technology, including by seeking an injunction to restrain Oculus and Facebook from their ongoing use of computer code that the jury found infringed Zenimax&#39;s copyrights.&quot;

The news came as Facebook was releasing its earnings for the fourth quarter.

Zuckerberg, in his opening statement to analysts, sad Facebook would &quot;keep making big investments in VR content, and I am excited about what is coming in 2017 from games to more immersive experiences.&quot;

(AFP)

Facebook's Oculus was accused of basing its Rift headset on technology stolen from ZeniMax's virtual reality software

A US jury ordered Facebook and creators of its Oculus Rift to pay $500 million to gaming software firm ZeniMax in a lawsuit that claimed the virtual reality technology was stolen. The Texas jury made the award in a trial in which Oculus was accused of basing its Rift headset on technology stolen from ZeniMax's virtual reality software, court documents showed. The lawsuit claimed Oculus founder Palmer Luckey and his colleagues developed the virtual reality gear using source code illegally obtained from the gaming firm. The jury dismissed the charge that Oculus stole or misappropriated trade secrets but found Oculus liable for copyright infringement and other violations. Luckey was ordered to pay $50 million of the award and another former Oculus executive, Brendan Iribe $150 million. The two executives were accused of violating a non-disclosure agreement with ZeniMax and copying the source code and other documents on a USB storage device. ZeniMax had sought $4 billion in damages in the case, in which Facebook chief Mark Zuckerberg testified to defend his company. ZeniMax pleased, Oculus appeals Maryland-based ZeniMax said it was "pleased" about the award for "unlawful infringement of our copyrights and trademarks, and for the violation of our non-disclosure agreement with Oculus pursuant to which we shared breakthrough VR technology that we had developed and that we exclusively own." Robert Altman, ZeniMax's chairman and chief executive, said in the statement: "Technology is the foundation of our business and we consider the theft of our intellectual property to be a serious matter." In its statement, Oculus said: "The heart of this case was about whether Oculus stole ZeniMax's trade secrets, and the jury found decisively in our favour." Oculus said it plans to appeal the verdict and was "undeterred" in its efforts to bring virtual reality technology to consumers. "Our commitment to the long-term success of VR remains the same, and the entire team will continue the work they've done since day one - developing VR technology that will transform the way people interact and communicate," the Oculus statement said. "We look forward to filing our appeal and eventually putting this litigation behind us." Facebook acquired Oculus in 2014 for more than $2 billion and last year began selling the Rift headsets as part of the social network's push into virtual reality. According to the ZeniMax allegations, the four founders of Oculus had no expertise or backgrounds in VR other than Palmer Luckey. But ZeniMax said Luckey "could not code the software that was the key to solving the issues of VR." The ZeniMax statement added that "we will consider what further steps we need to take to ensure there will be no ongoing use of our misappropriated technology, including by seeking an injunction to restrain Oculus and Facebook from their ongoing use of computer code that the jury found infringed Zenimax's copyrights." The news came as Facebook was releasing its earnings for the fourth quarter. Zuckerberg, in his opening statement to analysts, sad Facebook would "keep making big investments in VR content, and I am excited about what is coming in 2017 from games to more immersive experiences." (AFP)

Facebook ordered to pay $500 million for stealing VR technology

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Lawsuit accuses Facebook ad targeting of abetting bias

Facebook ordered to pay $500 million for stealing VR technology