In recent years, Pixar, once regarded as an unparalleled powerhouse in the animation industry, has experienced a noticeable decline as a brand. It is not as though the quality of films has gone totally down the drain, but the stories have certainly lost the spark that made them stand out among the competition.

Elemental movie review: A visual spectacle that's missing the Pixar spark

The first reviews of Pixar's latest film Elemental are here. The film has thus far pleased most critics, earning a score of 75 per cent on review aggregation site Rotten Tomatoes.

Elemental reviews: Pixar's latest is 'dazzling' visually but familiar storyline holds it back

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Elemental movie review: A visual spectacle that's missing the Pixar spark

Elemental reviews: Pixar's latest is 'dazzling' visually but familiar storyline holds it back