Friends and family initially mocked one Jordanian family's new venture making soap from donkey milk. But now, a year on, the company is cleaning up as customers bray for more.

Donkey milk soap soaking up fans in Jordan

On a small farm south of Tirana, donkeys happily munch on hay while customers flock to scoop up bottles of their milk, a niche product winning fans who believe in its health benefits.

WION Dispatch: Will you drink donkey milk to boost immunity?

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donkey milk-benefits

Donkey milk soap soaking up fans in Jordan

WION Dispatch: Will you drink donkey milk to boost immunity?