The Indian Premier League (IPL) is all set to scale new heights in the upcoming days as the Board of Control for Cricket in India (BCCI) is expecting an intense bidding war between some of the biggest broadcasting and digital giants across the globe to battle it out for the IPL media rights for the 2023-27 cycle.

IPL media rights: With $12 million per match, IPL only behind NFL as world's 2nd most lucrative sports league

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IPL media rights: With $12 million per match, IPL only behind NFL as world's 2nd most lucrative sports league