Google has unveiled Universal Commerce Protocol (UCP), a new open standard for AI-powered shopping, developed with Walmart, Shopify, Etsy and others. UCP lets AI agents handle the full buying journey from product discovery to payment and support across platforms.

How AI agents will shop and pay online: Google launches Universal Commerce Protocol to simplify AI-driven shopping

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How AI agents will shop and pay online: Google launches Universal Commerce Protocol to simplify AI-driven shopping