Sportswear giant Adidas' much talked-about split from rapper Kanye West has come at a hefty cost. The German sportswear brand on Friday reported a first-quarter loss and booked a net loss of 39 million euros ($43 million) from January to March, compared to a profit of 482 million euros in the period a year earlier.

Adidas posts loss as Kanye West split 'hurts' business

If Adidas does not sell the existing merchandise associated with Ye, formerly known as Kanye West, the German company's full-year revenue may decrease by 1.2 billion euros (about $1.

Adidas may lose $533mn if it does not repurpose products associated with Ye aka Kanye West

Sportswear giant Adidas has ended its partnership with Ye, also known as Kanye West with 'immediate effect'. The brand issued a statement announcing its decision.

Adidas terminates partnership with Kanye West over his antisemitic remarks