Beat your World Cup stress with 'puppy cam'

Anxious England fans suffering as they watch Tuesday's last-16 World Cup clash with Colombia are being offered a calming canine alternative fixture to help lower heart rates. Puppy soccer.

Pet food company 'Freshpet' will stream a match between a litter of English bulldogs and Maltese Bichon on its Facebook page on Tuesday with the pooches kicking off just as millions of fans tune in to see if England, under captain Harry Kane, can beat the South Americans to reach their first World Cup quarter-final in 12 years.

With plenty of upset defeats and penalty shootout losses since they're only World Cup triumph in 1966, England fans know more than most about the heartache of following your team.

"It is really important that people take stock of the effect that spectator sports can have on their body," said British doctor Jeff Foster, who has teamed up with the organisers of the puppy match to warn about the health risks of watching sport.

"For most people, feeling the emotion and the hormonal and neurochemical response is exhilarating, but for those with certain existing medical problems, these changes can pose a real risk to their health."

A study by the British Medical Journal found that blood pressure and heart rate levels significantly increase when watching a soccer match at home, with the likelihood of heart attacks also increasing when watching a closely-contested game.

Foster encouraged fans to breathe, exercise and avoid caffeine while watching the match in Moscow.

He also suggested using visual distraction such as the puppy match which is tagged as 'Kawaii', a Japanese relaxation technique where people are encouraged to look at images of baby animals to tackle stress.

But even with all these tips, he feared for the hearts of England fans on Tuesday night. "As this is such a key moment for England footballers so I expect to see an increase in patients," he added.