Pakistan's social media sensation Qandeel Baloch was allegedly killed by her brother in Multan in Punjab province, becoming the latest victim of 'honour killing' that plagues the country.
The 26-year-old actor and model was killed in the central district of Multan last night, police said today.
Police said she was apparently killed by her brother Wasim, who fled after the incident.
"She was suffocated to death by strangulation. It seems to be a case of honour killing but we are investigating it," district police chief Azhar Akram said.
Baloch shot to fame in 2014
Baloch was a media sensation known for her boldness and was also considered highly controversial. She shot to fame in Pakistan in 2014 after a video of her pouting for the camera came up on the internet.
She became famous through her tireless self-promotion and "selfies" posted on social media and had amassed tens of thousands of followers on microblogging site Twitter.
She had expressed her desire many times to marry ex-cricketer and opposition politician Imran Khan.
Her controversial pictures with Islamic cleric Mufti Qawi recently led to the suspension of his membership from the Ruet-e-Hilal committee, a department that announces sighting of new moon.
Baloch had sought security amid threats
Her real name was Fouzia Azeem but she chose Qandeel Baloch as her pseudonym after stepping into modelling.
She received threats from her family to quit modeling and also for her provocative appearances on social media. Her brother had been threatening her over her Facebook posts and videos, said the police.
Three weeks ago, she had written to the interior minister, the director general of the Federal Investigation Authority (FIA) and the senior superintendent of Islamabad asking them to provide security to her, Dawn reported.
She had said her life was in danger and that she was being threatened via calls on her mobile number and that she did not have security measures installed in her home, the paper said.