Live video is coming to Instagram, confirms CEO

WION New Delhi, Delhi, India Nov 11, 2016, 07.39 AM(IST)

The Instagram logo is displayed within the opened app on an iPhone. Photograph:( Getty )

Instagram CEO Kevin Systrom, in an interview with the Financial Times, has confirmed that the company is planning to add a live video feature to its app.

“Live is really exciting for us. I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them,” the Financial Times quoted Systrom as saying.

There is no word on when the feature will be rolled out and how it will work, but we have already got a glimpse of what is purportedly the upcoming live video feature on Instagram.

Russian news site T Journal, last month, shared screenshots of the new feature, suggesting that live videos will appear on top in the Stories carousel. If the screenshots are to be believed, live videos will have a “Live” band on thumbnails to differentiate them from other stories. We are yet to hear more on this from the company.

Facebook-owned Instagram recently put its own spin on a key Snapchat feature and introduced it as “Stories”.

The US-based social network has been aggressively testing Snapchat-esque features ever since it bought popular face-swapping app MSQRD back in March 2016.