
Commonly believed to be originated in Egypt, Falafel is a wrapped sandwich. The doughnut or the patty inside it is made of chickpeas, fava beans or both. These are then topped with salads, pickled vegetables or hot sauce. Falafels are delicious, scrumptious, deep-fried ball wraps. Crispy and crumbly on the outside and soft and oozy on the inside, they'll leave you spellbound and hungry for more. They come in a wide variety of flavours both vegetarian and non-vegetarian. These have been gaining popularity over the whole world and now they're finally launching in India with a leading UAE brand, JUST FALAFEL.
JUST FALAFEL is a Dubai-based restaurant serving Mediterranean street food spread across 18 countries around the world. With the mission of "to feed the hungry", they donate to the UN World Food Programme every time they open a new restaurant. Now they are about to open their first store in Mumbai and Bangalore in association with YELLOW TIE HOSPITALITY. It is Food & Beverages Franchise Management Company, the very first in India, promoting various restaurants with winner products.
Just Falafels have a variety of flavours including Egyptian, Mexican, Indian, Amercian, Lebanese etc and Yellow Tie Hospitality is going to invest three million USD. In this year itself, they plan to open at least 5 stores in India, not only in metro cities but also tier-II cities.
Karan Tanna, Founder and CEO of Yellow Tie Hospitality Management LLP said "We are excited to bring the celebrated street food brand from UAE to India. International brands do see a lot of potential in India and are ready to explore Indian terrains without compromising on their brand value. We at Yellow Tie not only facilitate these brands to enter India but also constantly work towards expanding them without undermining the quality and experience."
The fact that it is going to be in only two cities, for now, is heartbreaking but we can always hope for the best or else travel!