Government issues advisory to restrict contraceptive ads on television
Sunny Leone
In a move to regulate the airing of adult content on television the Information and Broadcasting Ministry has issued an advisory which directs television channels to not to air condom advertisements from 6 am to 10 pm
In a move to regulate the airing of adult content on television the Information and Broadcasting Ministry has issued an advisory which directs television channels to not to air condom advertisements from 6 am to 10 pm.
The advisory came after a complaint was filed stating that some channels aired the advertisement repeatedly. It also said that the ads were "unsuitable for viewing".
The ministry added that they had been receiving complaints that the condom ads were indecent, particularly for children.
The restriction has been imposed based on the Clause of the Television Network Rules of 1994.Rule 7(7) and 7(8) of the clause prohibits content that is "indecent, vulger, suggestive, repulsive or offensive themes of treatment." and which " endangers the safety of the children".
Citing the clause the ministry directed that television channels should not air such regularly.
The ministry has also warned that not adheringto the advisory would lead to" action as per provision of the rules".
The government has allowed the telecast of these ads between 10 pm to 5 am.
The advisory was issued on Monday.