New Delhi, Delhi, India

It has started a movement and now it's being loved by the audience. Akshay Kumar's latest release, PadMan has earned a little over Rs 40 crores within first three days of its release.

According to trade analyst Taran Adarsh, the Akshay Kumar, Sonam Kapoor and Radhika Apte starrer did well in the first weekend following word-of-mouth publicity.He took to Twitter to share the collection of the film as he wrote, "#PadMan showed GOOD TRENDING over the weekend... Starting on ordinary levels, the momentum over the weekend helped put up a credible total... Word of mouth is strong... Weekdays are crucial... Fri 10.26 cr, Sat 13.68 cr, Sun 16.11 cr. Total: ₹ 40.05 cr. India biz.(sic)"

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Considering the film is based on menstruation, it's heartening to see the film being lapped up by the audience. Most families in India still shy away from discussing periods openly at home.

The film, directed by R Balki, has Akshay Kumar stepping into the shoes of Arunachalam Muruganantham who is popularly known as the Menstrual man of India and credited for inventing low-cost sanitary napkin for women in rural areas.

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The film opened to mostly positive reviews on Friday with most critics citing that film was well intended. PadMan has been produced by Akshay Kumar's wife, Twinkle Khanna.