Vidya Vox’s comeback EP Sundari is a tribute to powerful women

Remember Vidya Iyer? The YouTuber who went by Vidya Vox and created some foottapping mashups before Instagram reels took over social media? The Indo-American singer is back with her new EP - Sundari- which serves an ode to feminine beauty and strength.

"Growing up with an abusive father, my childhood was full of violence. Despite the stigma against divorce in South Asian culture, my mother made the brave decision to leave, choosing to raise me and my sister on her own," she said.

"This EP celebrates her strength and pays homage to the matriarchs in my family," Vox, who was born in Chennai but immigrated with her family to the US at the age of eight, said.

Drawing inspiration from the sounds of Tamil Nadu, the style of 1970s Bollywood, and the energy of South Asian hip-hop, 'Sundari', meaning "beauty" in Tamil and Hindi, is a tribute to powerful women. It explores themes of self-love and female resilience.

The EP features collaborations with Tamil lyricist Madhan Karky, music producer Shankar Tucker, and guest artists Nikhita Gandhi and Rohith Jayaraman.

About Vidya Vox

LA-based Vidya Vox draws upon her rich South Asian heritage to craft uniquely global music, blending the intricate melodies of Indian Folk and Film music with contemporary Pop music to create an irresistibly catchy sound. Since launching her YouTube channel in 2015, Vidya has become a sensation, showcasing inventive mashups and original songs that have earned her over a billion views and a devoted fan base of more than 7 million subscribers.