Not all is hunky dory for Swifties it seems. For many in the United Kingdom seeking Taylor Swift's Eras Tour concert, it may be a 'cruel summer'. According to Lloyds Bank, many of Swift's fans have been scammed for over $1.2 million trying to purchase concert tickets, mostly through Facebook.This has prompted the bank, which is among the United Kingdom's largest, to issue an "urgent warning".
The warning said that at least 600 of its customers had been victimised by a ticket scam, losing anywhere from £332 to over £1,000 ($ 414 to over $ 1,247).
Lloyds has estimated some 3,000 more Brits may have fallen prey to the scams who are not their customers, losing as much as £1 million, or over $1.2 million, in total nationwide.
Most of the scams appeared to target 25- to 34-year-olds using fake ads on Facebook, the bank said.
"For her legion of dedicated Swifties, the excitement is building ahead of Taylor's Eras Tour finally touching down in the UK this summer. However cruel fraudsters have wasted no time in targeting her most loyal fans as they rush to pick up tickets for her must-see concerts," fraud prevention director Liz Ziegler told a leading daily in Britain.
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Swift has been touring worldwide with her Eras Tour since 2022. The success of the show has been instrumental in making her a billionaire. But the tour itself has caused several problems for her fans, known as the Swifties, not only in the UK but also in the US.Taylor Swift among 141 new billionaires who joined list of world’s richest in 2024
Many Swift fans in the United States were forced to purchase resale tickets after Ticketmaster botched the 2022 release of tickets, prompting a congressional inquiry the following year.
Many had to dive deep and investigate whether they were being looped in a scam.
According to an ABC report, the San Francisco Better Business Bureau warned Swift fans days before her July 2023 concert that there were several ticket scams on the internet.
Scammers typically pretend to be friends on social media and sell fans fake tickets for a huge amount.
The BBB recommends only purchasing tickets from reputable vendors and using a credit card before a debit card, cash transfer app, or cash, the report said.