Namrata said, "Sitara has grown up to the tale of Frozen and has idolized Elsa ever since. Her love for the movie is so much that when she was offered to voice young Elsa, there was no way we could turn it down. It’s a movie that every girl relates to and Sitara is no different. We would like to thank the team of Disney for this wonderful opportunity, Sitara is extremely happy to be a part of the Telugu version of the movie and has thoroughly enjoyed voicing her favourite character."
Earlier, Mahesh Babu had revealed how his wife Namrata Shirodkar has set rules in place for their kids, Gautham and Sitara, so that the two grow up knowing that their parents are popular people but they have to be humble and rooted and make their own path to success in life.