Netflix plans second season of XO, Kitty as branding ties pay off

The Netflix romantic comedy XO, Kittyis returning for a second season, becoming the streaming service's first television series to be a spin-off from an original Netflix film, the To All the Boys I've Loved Beforemovie trilogy.

Netflix's BridgertonRegency period drama series has also spawned a spin-off, the Queen Charlotteprequel which became one of the platform's most popular series after its debut in May.

The To All the Boysand Bridgertonfranchises reflect Netflix's objective to expand brands to create content across film, television, games and consumer products, with greater diversity in casting.

XO, Kittyhas a Korean lead character and Queen Charlottefeatures a Black actor in the title role.

As Netflix's growth has slowed, the service has begun developing franchises for more revenue from original programs. The 2016 science fiction series Stranger Thingswas its first successful entertainment franchise, with related merchandise and plans for a spin-off series and a stage play. Bridgerton, adapted from Julia Quinn's book series, has inspired a merchandise line in partnership with tea retailer Republic of Tea that includes wedding products. A book inspired by the Queen Charlotte character, penned by Quinn and the show's creator, Shonda Rhimes, cracked the New York Times bestseller list.

Netflix also has live immersive experiences, including The Queen's Ball: A Bridgerton Experience. The pop-up exhibition in different cities allows fans to experience the Regency London portrayed in the series.

The XO, Kittybrand has a partnership with Sanrio, a Japanese entertainment company, and American fashion retailer Forever 21 for a clothing line.

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