
James Bond star Daniel Craig will be lending his voice for a noble cause. He will seek donations on UK TV for Turkey-Syria as the two nations were rocked by a devastating earthquake recently. The aid appeal will air across 29 channels.
Media owners ITV, UKTV, Channel 5, Sky, STV, Warner Bros, Discovery and Ocean Outdoor have joined hands with Channel 4 for the aid appeal. It will run for 90 seconds at night. It will also air on big screens in cities like London, Liverpool, Birmingham and Manchester.
The aid appeal is an updated version of an original film that aired on February 9 to launch the Disasters Emergency Committee (DEC) Turkey-Syria Earthquake Appeal. It features footage of the devastation, highlighting the ever-increasing death toll and showing viewers how they can donate to help with aid.
On February 6, Turkey and Syria were hit with an earthquake that was disastrous in terms of human and material loss. Since the earthquake, thousands of people have become homeless. Many countries have come forward to help Turkey and Syria in this time of distress.