Ed Sheeran collaborates with brand to raise money for East Anglia's Children's Hospices

Private company Heinz teamed up with American singer-songwriter Ed Sheeran after the singer got the ketchup logo inked.

"Ed is a life-long superfan of Heinz Tomato Ketchup, so much so that he has Heinz tattooed on his arm," Page Six quoted Heinz`s representative as saying.

The representative further said that on the occasion of their 150th birthday they want to payback the favour to their greatest fan by putting Sheeran`s famous ketchup tattoo at the centre stage of their glass bottle.

The 28-year-old singer on Monday shared a picture of him with the special edition bottle of the ketchup which reflected his tattoo.

The `Thinking Out Loud` singer illustrated that collaborating with Heinz will help in raising money for East Anglia`s Children`s Hospices.

Sheeran recently paired up with Travis Scott and dropped a new music video titled `Antisocial`. In the video, the singer can be seen essaying the role of a sea captain and an office worker among several other peculiar roles has references to films including `Pulp Fiction` and `Edward Scissorhands.`

Apart from this, the `Shape of You` singer previously released other music videos for his smash hit with pop-singer Justin Bieber titled `I Don`t Care,` as well as `Beautiful People,` his duet with Khalid.