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After ‘Music Teacher’, ‘Brij Mohan’, Yoodlee Films to now work on series-format storytelling

Posters of ‘Music Teacher’, ‘Brij Mohan Amar Rahe' Photograph:( WION Web Team )

WION Web Team New Delhi Jun 10, 2019, 12.26 PM (IST)

With an increase in consumption pattern of series-style content on the internet, major film-making enterprises are venturing into new-age content. Among the new entrants are Yoodlee Films that now plans to go all-in with web series for the changing consumers. 

A specially assigned team has been given the responsibility of creating unique and interesting stories for the web for OTT platforms.

Opening up on his plans, Siddharth Anand Kumar, VP Films and TV and Producer at Yoodlee Films said, "While we will continue to make films, we think that the time is right to venture into telling stories through web series. Web series gives us the opportunity to tell an interesting narrative which is not bound by the required length of a feature film. It gives writers the agency to create characters that have an unhurried character arc over episodes, thereby making them real and believable.”

He added, “We want to tell stories that display a sense of quirk, subjects that are off the beaten track and give you various perspectives on our ever-evolving society. And the freedom that the format of web-series allows on the OTT streaming services is enticing enough for our writers to venture into this.”

Yoodlee made some films last year that became a hit with the audience. Films like ‘Music Teacher’, ‘Brij Mohan Amar Rahe’ received rave reviews after they made it to streaming platforms. Siddharth said, “The films under the Yoodlee banner that have released on OTT platforms have received appreciation from all quarters. It has opened up new avenues in terms of audience, reach, genres and languages. We hope that the web series we churn also catch the fancy of a discerning yet invested millennial audience.”
 

Story highlights

A specially assigned team has been given the responsibility of creating unique and interesting stories for the web for OTT platforms.