A$AP Rocky is now Gucci's new beauty boy

With Milan Fashion Week 2023 almost here, luxury label Gucci has roped in A$AP Rocky as their new beauty boy. A favourite of the brand since way before he was signed up, Gucci also offered a campaign spot to the rapper alongside Tyler, The Creator and Iggy Pop in 2020 but when things didn’t work out, they tied up with him this year.

A$AP Rocky will front the bestselling Guilty fragrance alongside Elliot Page and Julia Garner. Brainchild of Gucci's Aurelien Guichard, the fragrance is a bestseller and one of the most easily recognisable scents in the world. It has been a hit since its 2010 launch.

As for the new campaign, A$AP Rocky, Elliot Page and Julia Garner will be seen in a shoot by photographer Glen Luchford. Rocky's in a blouse with gigantic flower brooch, Page is in a Hawaiian shirt and Garner's in a faux fur jacket.

Add WION as a Preferred Source

Previously, Gucci had stars like Lana Del Rey, Miley Cyrus, Harry Styles, Dakota Johnson, and Ryan Gosling, as some names who were the face of the brand.