50 Cent reacts on Diddy's apology video: This is not going to work

50 Cent is not buying Diddy's apology. On Sunday, Diddy took responsibility for assaulting former girlfriend Cassie Venture as he rendered an apology in a video post on Instagram. The apology came after a gut-churning surveillance footage from 2016 emerged, showing Sean ‘Diddy’ Combs brutally assaulting, kicking and dragging his then-girlfriendand Diddy was called out for his behaviour by most of his peers.

The heat undoubtedly reached his ears, which led him to share a video apology on his Instagram on Sunday (May 19) in what appeared to be a bid to seek sympathy.

Supposedly filming the video on his own accord, the Bad Boy looks straight into the camera as he breaks his silence on the videotape leak, seemingly proving all of Ventura's complaints cited in her now-settled November 2023 lawsuit against him.

Diddy's old rival 50 Cent has now criticised the rapper-producer and stated that 'this is not going to work'.

50 Cent bashes Diddy's apology

Sharing Diddy's Sunday morning apology video on X/Twitter, Cent wrote, “This is not going to work, who is advising him right now? SMH bad move.”

Cent expressed his disdain for Diddy's latest move. Ironically, While Combs's video is captioned as “I'm truly sorry," it fails to mention Ventura in the video completely.

Twitterati is actively considering this as a desperate measure opted by the hip-hop mogul in desperate times.

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Many on social media have bashed Diddy for his “apology” and stated that it comes only after getting caught and not for his misconduct.

“He wouldn't have been sorry if the allegations or video didn't come out,” someone commented on Cent's post.

Cent came down heavily on Diddy for not even mentioning Cassie in the apology that supposedly harked back to an incident with her being the alleged central victim of Diddy's abusive outpour.

Diddy's “sorry” video came after his previously long-maintained stance of innocence on the matter. He had repeatedly denied all allegations of sexual assault or sexual trafficking raised against him in several lawsuits.

However, the new video catches him backtracking, as he now takes full responsibility for what unfolded between him and Cassie in that hotel hallway in 2016.

“It's so difficult to reflect on the darkest times in your life, but sometimes you gotta do that. I was f***ed up,” he added while painting his brutal attack on Cassie as a result of him hitting rock bottom. Though he also talks about seeking out “professional help" after the incident, he doesn't elaborate much on his treatment timeline or details.

Diddy ended the video with an apology, not to Cassie but more directed towards the public: "I'm so sorry, but I'm committed to be a better man each and everyday. I'm not asking for forgiveness. I'm truly sorry."