ZEE Entertainment to air season 3 of DP World ILT20, among most-watched T20s

The much-anticipated third seasonof the DP World International League T20 is set to kickoffearly in 2025, on January 11. The 34-match tournament will last for a month, with the finale to take place on Feb 9. Following the magnanimous success of the second season, cricket fans and sports fanatics in India are eagerly waiting for the upcoming edition. They will be able to watch the games exclusivelyon ZEE’s linear TV channels, OTT platform ZEE5 and on its syndicate partners’ TV and digital networks across the world.

The 34-match tournament, featuring six teams, will be held at the three UAE cricket venues -- i.e. Abu Dhabi, Dubai and Sharjah. It is to be noted that the second edition was a huge success. Itwas the second most-watched T20 cricket league worldwide, with a total of 348 million unique viewers from around the globe.

With big stars such asDavid Warner, Nicholas Pooran, Matheesha Pathirana, Sunil Narine, Tim David, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, etc., the third season is poisedto attract a lot of eyeballs.

Notably, the event will be broadcast in Hindi and English commentary. ZEE5 will give Live free-to-view streaming of all the matches for the sole purpose ofbolstering cricket viewership in the Indian subcontinent and beyond.

'Our goal is to ensure that this truly-global league becomes more accessible to viewers worldwide

Ashish Sehgal, chief growth officer – Ad Sales, ZEE Entertainment Enterprises, spoke at length about thedevelopment and said, "Zee is delighted to present DP World ILT20 3rd season and promises an electrifying experience to cricket fans in India and around the world. With the world's finest players, iconic stadiums, and infrastructure and six leading sporting franchises, our goal is to build upon the previous year's success, further solidifying the league's stature as one of the most-widely followed cricket events in the world. In our pursuit to grow the market, we are continuously exploring innovative ways to enhance the fan experience, making it more interactive, immersive, and engaging. "

He further opined, "We are collaborating with cutting-edge technologies and creating new avenues for cricket enthusiasts to connect with the sport. As we embark on this exciting new season, our goal is to ensure that this truly-global league becomes more accessible to viewers worldwide.”

Meanwhile, the CEO DP World ILT20 David White stated, "We are delighted to confirm the window for DP World International League T20 Season 3. The window has been finalised after discussions with our stakeholders." He added, "We have begun our preparations for Season 3 with an aim of making the league even bigger and better; Season 2 was a massive success in terms of all relevant metrics’ and helped further strengthen the league’s reputation, making it one of the most sought after T20 leagues for players, fans and broadcasters from around the world. Having considered all aspects, the January-February window for Season 3 has turned out to be the most suitable."