IPL media rights: BCCI set to earn big bucks
BCCI set for IPL auction
Sony Pictures which currently holds the TV rights for India's mega cricket event has been listed along with Star India.
BCCI CEO Rahul Johri today listed names of companies who will take part in the Indian Premier League(IPL) auction of TV and digital rights for the Indian market.
Sony Pictures which currently holds the TV rights for India's mega cricket event has been listed along with Star India.
The contenders for digital rights named by BCCI include: Social network giant Facebook, Mukesh Ambani's JIO and Times Internet.
The bids have been invited in seven categories namely: Indian TV rights, Indian digital rights, US, Europe, Africa, the Middle East and the rest of the world divided into broadcast and digital(Internet and mobile).
All rights will be for a period of five years. The auction is expected to earn a huge amount in excess of Rs 20,000 crore, according to media reports.