Amazon shareholders reject facial recognition ban as concern grows in US Congress

In the past year, Amazonhas found itself at the centre of a growing debate over the use offacialrecognitionby governments, with critics warning of false matches and arrests and proponents arguing it keeps the public safe. Law enforcement in Oregon and Florida have usedAmazon's face and image ID service, known as Rekognition.

With support from civil liberties groups, two non-binding proposals onfacialrecognitionmade it to the ballot ahead ofAmazon's shareholder meeting on Wednesday. The world's top online retailer and cloud computing company had tried to stop the votes, but it was effectively overruled by theUS Securities and Exchange Commission.

The first proposal would have made the company stop offeringfacialrecognitionto governments unless its board determined sales did not violate civil liberties. A second would have requested a study by September of the extent to whichAmazon's service harmed rights and privacy.

According to anAmazonspokeswoman, the resolutions failed by a wide margin. The vote breakdown will be disclosed at a later point in time.

Adding toshareholders'concerns was recent research that showedAmazon's technology struggled to identify the gender of individuals with darker skin, prompting fears that a faulty technology would put innocent people behind bars.

Amazonhas defended its work and said all users must follow the law. It also added a web portal for people to report any abuse of the service.

The proposals faced an uphill battle.Amazon's board recommended against them, and Jeff Bezos, the company's chief executive and founder, controls 16 per cent of it's stock and voting rights.

Still, critics of the technology believed the vote was beneficial.

"This shareholder intervention should serve as a wake-up call for the company to reckon with the real harms of face surveillance and to change course," said Shankar Narayan of the American Civil Liberties Union of Washington state.

A keycongressional committee also met on Wednesday in Washington, DC, to discussthe civil rights impact of allfacial recognition technology, not onlyAmazon's.

Responding to the shareholder vote, DemocraticUS Representative Jimmy Gomez said, "that just means that it's more important that Congressacts."

Republican members of the committee expressedconcernaboutUScitizens having their rights violated and their information shared with the likes of the FBI without elected officials' oversight. A second hearing on the topic is scheduled for June 4.

Any federal regulation would follow a major decision by San Francisco officials earlier this month tobancity personnel from using the technology. That contrasts with New York, Chicago and Detroit, where law enforcement has reportedly usedfacialrecognitionor acquired it with the hope of speeding up post-crime investigations.

Amazonis one of manyfacialrecognitionvendors, alongside France's Idema, Japan's NEC Corp and Microsoft Corp, which has repeatedly called for regulation and saidit turned down sales for human rightsconcerns.

Mark Meadows, a Republican, said it was time to start legislating.

"You've now hit the sweet spot that brings progressives and conservatives together," he said.