Vineyard Vines set to collaborate with Jeep brand

Vineyard vines, a lifestyle apparel brand famous for its distinctive smiling pink whale logo and relaxed, classic clothing, is excited to reveal its inaugural partnership with Jeep, the renowned SUV manufacturer. This July marks a significant milestone for both companies, with vineyard vines commemorating its 26 anniversary and Jeep celebrating its 83rd year. To honor this occasion, the brands are launching an exclusive capsule collection that embodies their shared enthusiasm for adventure and outdoor living.

The collection will be available for purchase on vineyardvines.com and at select retail locations. Accompanying the launch is a sweepstakes offering the chance to win a custom vineyard vines Jeep Gladiator, along with other enticing prizes. This collaboration serves as a tribute to vineyard vines' humble beginnings when Co-Founders Shep and Ian Murray traversed New England, selling ties from their personal Jeep Wrangler.

The limited-edition vineyard vines X Jeep capsule collection showcases apparel crafted from soft, comfortable fabrics in color schemes evocative of a picturesque beach sunset, ideal for summer escapades. Enthusiasts can anticipate a range of stylish and cozy attire including hats, sweatshirts, shirts, and shorts for both men and women, all capturing the easygoing essence of the two brands.

To commemorate this partnership, a specially designed vineyard vines Jeep Gladiator will embark on a promotional journey, making stops at various locations to exhibit the collection, host exclusive gatherings, and promote the Enter-to-Win sweepstakes for a custom Jeep vehicle adorned with vineyard vines styling.

Shep Murray, Co-Founder of vineyard vines, expressed his excitement, stating, "In 1998, we pursued our dreams and began selling ties from the back of a Jeep Wrangler on Martha's Vineyard. Now, collaborating with the Jeep brand for an exclusive collection, road tour, and giveaway embodies our ultimate 'Every Day Should Feel this Good' moment."

Ian Murray, fellow Co-Founder of vineyard vines, added, "We've been pursuing our vineyard vines dream in a Jeep since we first learned to drive. The sensation of being behind the wheel of a Jeep vehicle is unparalleled. Whether it's a classic CJ-7 or one of today's Rubicons, the feeling remains constant- limitless potential, freedom on the horizon, and the ability to chase your dreams. It's come full circle, and we're thrilled to share our passion for Jeeps by giving away a custom vineyard vines Gladiator Rubicon that we've specifically designed to epitomise the EDSFTG (Every Day Should Feel This Good) lifestyle."

Kim Adams House, head of licensing, merchandising, and multicultural marketing at Stellantis, commented on the partnership, "The Jeep brand boasts a rich, truly American heritage steeped in freedom and adventure, occupying a special place in the hearts of our owners, enthusiasts, fans, and followers. Vineyard Vines and its 'good life' philosophy align perfectly with the Jeep brand's qualities and its 'Go Anywhere, Do Anything' spirit. This unique collaboration forges an authentic connection, allowing each brand's community to showcase their appreciation for both brands as the golden New England summers commence."

The partnership between Jeep and vineyard vines was facilitated by FCA's licensing agent, IMG. For those seeking more information about the vineyard vines X Jeep Collection, details on the promotional road tour, and the giveaway, interested parties are encouraged to visit vineyardvines.com or follow the brands on social media platforms using the hashtag #VVJeepGiveaway.

Vineyard vines, renowned for its smiling pink whale logo, was established in 1998 on Martha's Vineyard when brothers Shep and Ian Murray decided to leave their corporate careers behind and begin crafting ties that embodied their vision of the Good Life. Beyond their signature neckwear, vineyard vines now offers an extensive range of clothing and accessories for men, women, and children. Their products are available in over 600 specialty and department stores worldwide, through a seasonal catalog, online at vineyardvines.com, and at more than 100 standalone stores.

Jeep, with its more than 80-year legacy, stands as the quintessential SUV brand, delivering unparalleled off-road capability, refined interiors, cutting-edge features, and versatility to those seeking extraordinary adventures. The Jeep brand extends an open invitation to embrace life to its fullest, offering a diverse range of vehicles that instill owners with a sense of confidence to tackle any journey. Jeep Wave, a premium owner loyalty and customer care program available across the entire Jeep 4x4 lineup, provides owners with exclusive benefits and round-the-clock support. The iconic Jeep brand continues to enhance its off-road prowess through a global electrification initiative, transforming 4xe into the new standard for 4x4 capability.

This aligns with the brand's vision of achieving Zero Emission Freedom while bolstering 4x4 performance. By 2025, all Jeep brand vehicles will offer an electrified variant, further solidifying the brand's commitment to innovation and sustainability.