Mahindra and Mahindra is all set to debut its new electric vehicle brands, XEV and BE, at the Unlimit India World Premiere on November 26 in Chennai. These brands will introduce their flagship models, the XEV 9e and BE 6e, marking a significant step in Mahindra’s electric vehicle strategy.
The vehicles are built on the Electric Origin INGLO architecture that comes with advanced safety, outstanding performance and energy efficiency. It promises to offer users an immersive and engaging driving experience. The INGLO architecture addresses all driving modes, and satisfies class-leading safety requirements.
Inspired by luxury, the XEV 9e looks to set a new standard in electric luxury with its attentive details, sleek design, and cutting edge technology. The BE 6e, however, concentrates on excitement and dynamism, and offers something bolder and more athletic to appeal to drivers looking for excitement. Mahindra is committed to producing world class Electric vehicles and they have both models displayed to show they are working towards creating vehicles that can compete with the best on the global stage.
Mahindra’s bold moves echo the increasing need for electric vehicles globally, including in India, as the firm strategically positions itself as one of the driving forces for the motor vehicle industry’s transformation to greener travel. Mahindra is poised to redefine the electric vehicle landscape: starting with the launch of the XEV 9e and BE 6e that will deliver a luxury, performance and innovation concept to consumers.
With the growing electric vehicle market, Mahindra’s new offerings serve to showcase that the company is making advanced technology and the best driving experience readily available for the masses. The unveiling event in Chennai is set to be a defining moment in electric mobility for Mahindra and its customers; it is anticipated to get a lot of attention.