Automobili Pininfarina PURA Vision wins Red Dot Award

Pininfarina’s Pura Vision design concept grabs the Red Dot Design Concept 2024 award. A distinguished panel comprised of design experts, professors, and specialist journalists meticulously evaluated submissions before selecting the PURA Vision as the unrivalled champion in the Design Concept category for 2024.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his elation: "Winning the Red Dot Award: Design Concept is an immense honour for our brand and a true testament to the unwavering efforts and dedication poured in by our entire team. The PURA Vision embodies the very essence of Pininfarina's legendary vehicles, drawing inspiration from the company's rich heritage to shape the future of design. Its sharp lines and modern aesthetic create a truly distinctive design that captivates from every angle. The PURA Vision serves as a powerful testament to our PURA design philosophy, which is actively shaping the next generation of our cars."

This latest triumph adds to the PURA Vision's growing list of accolades, following previous wins at the esteemed iF Design 2024 product awards and the 2024 International Design Awards. The PURA Vision stuns as a revolutionary interpretation of the Luxury Utility Vehicle (LUV) segment. Its bold cab-rear proportions achieve a seamless blend of timeless elegance with meticulous detailing. This combination results in a dynamic presence that commands attention wherever it goes.

The low bonnet and high fenders pay homage to the iconic 1947 Cisitalia, establishing a clear connection to Pininfarina's illustrious design heritage. The expansive glasshouse and innovative tri-opening pillarless lounge doors provide unobstructed entry into a futuristic and luxurious 2+2 cabin. The PURA Vision also draws inspiration from the legendary pillarless design of the Lancia Florida, styled by Battista Farina in the 1950s. This design influence is echoed in the recently unveiled one-off Battista Cinquantacinque.

Automobili Pininfarina's renowned dedication to detail is evident in the PURA Vision's exterior adornments. A meticulously crafted beltline made from anodized aluminium encircles the glasshouse. Starting at the windscreen, it traces a continuous, elegant arc around the vehicle, exemplifying the brand's commitment to flawless design execution.