The practice of offering the Tirupati laddu to Lord Venkateswara dates back to 1715.
The Tirupati laddu is presented as an offering at the Tirumala Venkateswara Temple in Andhra Pradesh and is distributed to devotees after their prayers.
The laddu offered to Lord Sri Venkateswara is prepared in the temple kitchen, which employs around 650 cooks known as Potu Karmikulu.
In 2017, India Post released a postage stamp celebrating the Tirupati laddu as part of its cuisine series.
In 2009, the laddu received a Geographical Indication tag, allowing only the temple to produce it, preventing others from making or selling it.